亚马逊跨境电商开店全攻略:从账号管理到FBA使用
在亚马逊上操作多账号风险大
High Risk of Operating Multiple Accounts on Amazon
亚马逊是个公平、公开的平台,为了众卖家的利益是禁止垄断行为的,因此禁止同个公司申请多个账号进行运营。一旦申请了账号,就要好好利用它,私自进行多账号操作是要承担很大风险的。
Amazon is a fair and open platform that prohibits monopolistic behavior for the benefit of all sellers. Therefore, it is forbidden for the same company to apply for multiple accounts for operation. Once an account is applied for, it must be used properly, as unauthorized operation of multiple accounts carries significant risks.
亚马逊对假货及未经授权产品很"敏感"
Amazon is Very "Sensitive" to Counterfeit and Unauthorized Products
销售假货或者是未经许可的产品是亚马逊平台的高压线。目前国内也有许多知名的企业,年销售额都几个亿,但由于其产品有仿制嫌疑,或者是因为其产品未经国内外企业的授权而遭到亚马逊的全面封杀。
Selling counterfeit or unauthorized products is a red line on Amazon's platform. Currently, there are many well-known domestic companies with annual sales of hundreds of millions, but due to suspected imitation of products or lack of authorization from domestic and foreign companies, they have been completely banned by Amazon.
FBA的使用以及注意情况
FBA Usage and Precautions
FBA(Fulfillment by Amazon)业务是亚马逊提供的代发货业务。如果卖家是以FBA进行发货的,在客人收到货物遇到问题而需要选择退货的时候,一般商品是会被退回保留到国外仓库的。
FBA (Fulfillment by Amazon) is a fulfillment service provided by Amazon. If the seller ships via FBA and the customer encounters problems and needs to return the goods, the products are usually returned and stored in overseas warehouses.
设法避开与国外现有渠道的冲突
Strategies to Avoid Conflicts with Existing Overseas Channels
面对渠道冲突的局面,商家可以另外开一条生产线,用于不同品牌的生产,这样就可以避开现有OEM的冲突。
Faced with channel conflicts, merchants can open another production line for different brands, thus avoiding conflicts with existing OEMs.
亚马逊美国站:男装有很大空间
Amazon US Site: Great Potential in Men's Clothing
在美国市场,男装仍然有很大的空间,目前中国商家进入的并不多。女装销售很好,销量前100名很多都是来自中国的商家。
In the US market, there is still great potential in men's clothing, with not many Chinese merchants currently entering. Women's clothing sells very well, with many of the top 100 sellers coming from China.
SEO优化提示:本文包含了亚马逊跨境电商的关键词如"FBA"、"账号管理"、"渠道冲突"等,有助于提升搜索引擎排名。同时采用中英对照格式,满足不同语言用户需求。
SEO Optimization Tip: This article includes keywords for Amazon cross-border e-commerce such as "FBA", "account management", "channel conflicts", etc., which helps improve search engine rankings. The bilingual format also meets the needs of users in different languages.
