Ulike家用脱毛仪：从中国到东南亚的全球化扩张之路
随着生活水平的提高，人们对美容和个人护理的需求日益增长，毛发管理已成为现代美容护理的重要环节。Ulike作为家用脱毛仪领域的创新者，正通过产品力和全球化战略，在百亿级市场中开辟新天地。
With the improvement of living standards, people's demand for beauty and personal care has been growing, and hair management has become an important part of modern beauty care. As an innovator in the home hair removal device field, Ulike is carving out a new path in the billion-dollar market through product strength and globalization strategy.
01 产品创新：打破传统美容模式
01 Product Innovation: Breaking Traditional Beauty Models
Ulike通过技术创新，将原本只能在美容院享受的专业脱毛服务带入了家庭场景。"我们的目标是让居家脱毛变得实惠便捷"，Ulike线上业务负责人Yvonne表示。与传统美容院相比，Ulike产品节省了90%以上的成本，同时提供了更好的隐私性和便利性。
Through technological innovation, Ulike has brought professional hair removal services that were previously only available in beauty salons into the home setting. "Our goal is to make home hair removal affordable and convenient", said Yvonne, Ulike's online business director. Compared with traditional beauty salons, Ulike products save more than 90% of the cost while providing better privacy and convenience.
02 东南亚战略：借力Shopee平台
02 Southeast Asia Strategy: Leveraging Shopee Platform
根据QYR数据显示，东南亚脱毛仪市场预计2029年将达到4.199亿美元。Ulike选择与Shopee合作，通过其完善的电商生态快速打开市场。"Shopee在东南亚的领先地位帮助我们实现了16倍的销售增长"，Yvonne分享道。
According to QYR data, the Southeast Asian hair removal device market is expected to reach $419.9 million by 2029. Ulike chose to partner with Shopee to quickly enter the market through its well-established e-commerce ecosystem. "Shopee's leading position in Southeast Asia helped us achieve 16x sales growth", shared Yvonne.
03 营销突破：全链路电商策略
03 Marketing Breakthrough: Full-Channel E-commerce Strategy
在Shopee 12.12大促期间，Ulike通过CPAS广告和联盟营销创造了销售额增长25倍的佳绩。品牌特别注重市场教育，通过直播和社交媒体内容培养消费者居家脱毛习惯。"东南亚消费者对美容产品的需求被严重低估"，Yvonne指出。
During Shopee's 12.12 campaign, Ulike achieved a 25x sales increase through CPAS ads and affiliate marketing. The brand places special emphasis on market education, cultivating consumers' home hair removal habits through live streaming and social media content. "The demand for beauty products among Southeast Asian consumers is seriously underestimated", pointed out Yvonne.
最新推出的Ulike Air3产品凭借其革命性技术，同时在中国和东南亚市场获得成功，验证了Ulike全球化战略的有效性。未来，品牌将继续深耕产品创新，满足全球消费者不断增长的脱毛需求。
The newly launched Ulike Air3 product has achieved success in both Chinese and Southeast Asian markets with its revolutionary technology, validating the effectiveness of Ulike's globalization strategy. In the future, the brand will continue to focus on product innovation to meet the growing hair removal needs of global consumers.
