第131届广交会云端开幕：惠州四角楼珠宝借跨境电商直播开拓国际市场
第131届广交会云端开幕：惠州四角楼珠宝借跨境电商直播开拓国际市场
The 131st Canton Fair Kicks Off Online: Huizhou Sijiaolou Jewelry Expands Global Market Through Cross-border E-commerce Live Streaming
南方都市报报道 - 第131届中国进出口商品交易会（广交会）于4月15日在"云端"正式开幕。作为中国外贸的"晴雨表"和"风向标"，本届广交会吸引了惠州市85家外贸出口企业参展，其中包括知名企业TCL科技和四角楼珠宝创意园。
Nandu Daily Report - The 131st China Import and Export Fair (Canton Fair) officially opened online on April 15. As a "barometer" and "vane" of China's foreign trade, this Canton Fair attracted 85 foreign trade export enterprises from Huizhou City to participate, including well-known companies TCL Technology and Sijiaolou Jewelry Creative Park.
作为惠州市珠宝加工业的龙头企业，四角楼珠宝创意园此次组织了专业的跨境电商直播团队，启动了为期10天的线上直播活动。这是自疫情以来，该企业第四次通过"云广交"平台展示其产品。
As a leading enterprise in Huizhou's jewelry processing industry, Sijiaolou Jewelry Creative Park organized a professional cross-border e-commerce live streaming team to launch a 10-day online live broadcast event. This is the fourth time the company has displayed its products through the "Cloud Canton Fair" platform since the pandemic.
走进四角楼珠宝创意园的展示中心，参观者仿佛置身于彩色宝石的王国。1000多平方米的展示空间被精心划分为不同区域，陈列着上万种彩色宝石产品，包括各式新颖的珠串、项链、吊坠等，令人目不暇接。
Entering the exhibition center of Sijiaolou Jewelry Creative Park, visitors feel like they are in a kingdom of colored gemstones. The carefully divided 1,000-square-meter exhibition space displays over 10,000 kinds of colored gemstone products, including various novel bead strings, necklaces, pendants, etc., which are dazzling.
校企合作新模式：园区与惠州城市职业学院紧密配合，通过丰富多彩的直播形式，共同推动珠宝产品走向广阔的"云端市场"。
New School-Enterprise Cooperation Model: The park works closely with Huizhou City Vocational College to jointly promote jewelry products to the vast "cloud market" through various live broadcast forms.
惠州市珠宝玉石行业协会会长、四角楼珠宝创意园总经理叶树东介绍："本次直播将推出千余款造型新颖、价格优惠的彩色宝石产品，包括项链、吊坠、手串等，以及园区的特色产品——养生朱砂与矿物颜料。"
Ye Shudong, president of Huizhou Jewelry and Jade Industry Association and general manager of Sijiaolou Jewelry Creative Park, said: "This live broadcast will launch more than 1,000 new and affordable colored gemstone products, including necklaces, pendants, bracelets, etc., as well as the park's specialty products - health-preserving cinnabar and mineral pigments."
四角楼地区拥有几十年的珠宝加工历史。改革开放以来，该地区彩色宝石加工已形成规模，鼎盛时期珠宝商户达4000多家，产品远销欧美、东南亚、中东等地区。来自世界各地的1000多种彩宝石原矿在此加工后，成为亚洲乃至世界重要的彩色宝石集散中心。
The Sijiaolou area has decades of jewelry processing history. Since the reform and opening up, the colored gemstone processing in this area has formed a scale, with up to more than 4,000 jewelry merchants at its peak, and products are exported to Europe, America, Southeast Asia, the Middle East and other regions. More than 1,000 kinds of colored gemstone ores from all over the world are processed here, making it an important colored gemstone distribution center in Asia and even the world.
叶树东表示，四角楼珠宝创意园将借助广交会平台，积极开拓多元化市场，推动行业数字化与智能化转型，打造跨境电商平台，为全球客商提供更优质的交易体验。
Ye Shudong said that Sijiaolou Jewelry Creative Park will use the Canton Fair platform to actively explore diversified markets, promote digital and intelligent transformation of the industry, build a cross-border e-commerce platform, and provide better trading experience for global customers.
展会亮点：本届广交会以"联通国内国际双循环"为主题，设立线上展示平台、供采对接服务和跨境电商专区三大板块。惠州市商务局积极争取到179个线上展位，并组织企业参加培训，指导企业通过"云展示"、"云洽谈"、"云直播"等方式开拓市场。
Exhibition Highlights: This Canton Fair, with the theme of "Connecting Domestic and International Dual Circulation", has three major sections: online display platform, supply and procurement docking service, and cross-border e-commerce zone. Huizhou Municipal Bureau of Commerce actively obtained 179 online booths and organized enterprises to participate in training to guide them to explore the market through "cloud display", "cloud negotiation" and "cloud live broadcast".
