外贸 B2B 独立站 Home 页面如何吸引客户下单？
The homepage of an independent website can be said to be the page with the largest amount of traffic we receive. Therefore, we need to ensure that the information conveyed on this page can touch the needs of our customers and inspire their desire to browse other pages. To achieve the expected results, this page should include the following contents:
1. Value proposition and information delivery: Clearly state the business you are engaged in and your target customer group. Provide specific solutions and products (including custom services) that can solve problems for your customers.
2. Target keywords: Select keywords or phrases that can make your business rank highly in search engines such as Google to attract potential customers.
3. Differentiation: Emphasize your uniqueness, explain why customers should choose your solution instead of other competitors. Highlight your advantages.
4. Evidence: Provide evidence to prove what you say, such as customer reviews, successful cases, industry awards, etc., to enhance the trust of customers in you.
5. Brand application: Keep the visual style and brand image of the entire page consistent to reflect your brand value.
6. Call to action: Set a clear call to action on the page, such as a consultation button, to guide visitors to take further actions, such as consultation, purchase, or continued understanding.
