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俄罗斯成跨境新风口?这四个宝藏APP为何能助你高效开发客户?
Is Russia the New Cross-Border Opportunity? Why These 4 Treasure Apps Can Help You Efficiently Develop Clients?
今年,俄罗斯外贸无疑成为了新的风口。然而,俄罗斯客户大多不擅长英文,且很少使用Google等搜索引擎。那么,外贸人应该如何开发俄罗斯客户呢?今天,我将为大家分享一些开发俄罗斯客户的宝藏APP。
This year, Russian foreign trade has undoubtedly become a new hotspot. However, most Russian clients are not proficient in English and rarely use search engines like Google. So, how should foreign traders develop Russian clients? Today, I will share some treasure apps for developing Russian clients.
一、VKontakte (VK)
1. VKontakte (VK)
VK是俄罗斯最大的社交网络平台,类似于Facebook。在注册完账号后,我们需要完善账号信息,发布产品内容,以展示专业形象。此外,特别重要的一点是,我们要先养号,再进行开发。在搜索框中搜索产品关键词,我们可以在社区中找到潜在客户,然后对其进行关注并与之联系。
VK is Russia's largest social network platform, similar to Facebook. After registering an account, we need to complete the account information and publish product content to showcase a professional image. Additionally, it's particularly important to first nurture the account before developing clients. By searching for product keywords in the search box, we can find potential clients in communities, then follow and contact them.
二、Yandex
2. Yandex
Yandex是俄罗斯最大的搜索引擎,相当于俄罗斯的Google。
Yandex is Russia's largest search engine, equivalent to Russia's Google.
1. Yandex搜索:输入行业关键词(注意要加上to B关键词和常用的公共邮箱后缀),然后使用谷歌翻译等插件浏览网页,找到对应采购商的网页,进行联系。
1. Yandex Search: Enter industry keywords (remember to include B2B keywords and common public email suffixes), then use plugins like Google Translate to browse web pages, find corresponding procurement pages, and make contact.
2. Yandex地图:输入行业关键词,并增加筛选条件,我们可以在yandex地图上找到对应客户的联系方式、官网等信息,甚至可以看到街道实景。
2. Yandex Maps: Enter industry keywords and add filtering conditions. We can find corresponding clients' contact information, official websites, and even street views on Yandex Maps.
三、Telegram
3. Telegram
Telegram是俄罗斯广泛使用的即时通讯应用。我们可以创建品牌频道或加入相关的商业群组,与潜在客户进行直接沟通。
Telegram is a widely used instant messaging app in Russia. We can create brand channels or join relevant business groups to communicate directly with potential clients.
在Telegram进行营销时,账号数量越多越好。通过使用AdsPower管理这些账号,我们可以批量导入、导出账号,创建任务等。AdsPower提供了系统提供的指纹信息,也支持自定义指纹信息。
When marketing on Telegram, the more accounts, the better. By using AdsPower to manage these accounts, we can batch import/export accounts, create tasks, etc. AdsPower provides system-generated fingerprint information and also supports custom fingerprint settings.
此外,AdsPower还支持多开浏览器,每个账号环境都是独立的,可以同时进行多个任务。它还具有自动化操作、窗口同步操作、团队协作等多种功能,能够帮助跨境卖家高效管理平台账号,满足多种业务场景的需求。
Additionally, AdsPower supports multi-browser instances, with each account environment being independent, allowing multiple tasks to be performed simultaneously. It also features automation, window synchronization, team collaboration, and other functions to help cross-border sellers efficiently manage platform accounts for various business scenarios.
四、Fis.ru
4. Fis.ru
Fis.ru是俄罗斯主流的B2B平台之一,每月有100万的访问者,覆盖1800多个城市,拥有27万多家公司,是查找供应商和商业伙伴的商品和服务专业目录之一。此外,Fis.ru还专门设置了中国供应商专区,外贸人可以借此向潜在客户高质量、完整地展示公司产品。
Fis.ru is one of Russia's mainstream B2B platforms, with 1 million monthly visitors covering over 1,800 cities and 270,000+ companies. It's a professional directory for finding suppliers and business partners. Additionally, Fis.ru has a dedicated Chinese supplier section, allowing foreign traders to showcase their products comprehensively to potential clients.
写在最后:
Final Notes:
通过这些平台的有效利用,并结合适当的市场策略和内容营销,您可以有效地拓展俄罗斯市场,找到潜在的客户和合作伙伴。建议您根据自己的具体业务需求,选择最适合的平台进行市场推广和客户开发。
By effectively utilizing these platforms combined with appropriate marketing strategies and content marketing, you can successfully expand into the Russian market and find potential clients and partners. We recommend choosing the most suitable platform for your specific business needs for market promotion and client development.
