墨西哥跨境电商平台全解析：如何选择最佳销售渠道
墨西哥电商市场概况
墨西哥作为北美第三大经济体，2021年GDP总值达到1.29亿美元，年增长率5.4%。人均GDP突破1万美元大关，年增长率高达15%。尽管疫情初期经济受到冲击，但近两年已呈现强劲复苏态势。
Overview of Mexico's E-commerce Market
As the third largest economy in North America, Mexico's GDP reached $129 million in 2021 with a 5.4% annual growth rate. Per capita GDP exceeded $10,000, showing an impressive 15% growth rate. Despite initial pandemic impacts, the economy has demonstrated strong recovery in recent years.
主要电商平台介绍
Major E-commerce Platforms
1. Mercado Libre
作为墨西哥本土电商巨头，月访问量高达1.085亿次，业务覆盖多个拉美国家，拥有超过1.7亿客户。入驻要求较高：客单价需超过15美元，需具备主流平台运营经验，品牌卖家还需拥有海外商标和月流水6万美元以上的店铺。
1. Mercado Libre
As Mexico's leading local platform, it boasts 108.5 million monthly visits, operating in multiple Latin American countries with over 170 million customers. Strict requirements include minimum $15 order value, mainstream platform experience, and for brand sellers: overseas trademarks and $60,000 monthly sales.
2. 亚马逊墨西哥站
月访问量4130万次，发展迅速。入驻需要北美联合账户（与加拿大站相同）。
2. Amazon Mexico
With 41.3 million monthly visits, it's growing rapidly. Requires a unified North American account (same as Canada site).
3. Coppel
拥有80年历史的墨西哥第四大电商平台，月访问量1760万次，线上线下结合模式。
3. Coppel
Mexico's fourth largest platform with 80 years history, 17.6 million monthly visits, operating both online and offline.
4. Walmart墨西哥站
依托强大线下配送网络，近期向国际卖家开放墨西哥站点。
4. Walmart Mexico
Leveraging strong offline logistics, recently opened to international sellers.
跨境卖家选择建议
Recommendations for Cross-border Sellers
虽然平台选择有限且竞争激烈，但独立站可能是更好的选择：入驻门槛低、无直接竞争、定价自由、利润更高，更有利于品牌建设。
While platform options are limited with fierce competition, independent stores may be better: lower entry barriers, no direct competition, flexible pricing, higher profits, and better for brand building.
如需了解更多墨西哥市场信息或获取独立站手册，欢迎联系我们！
Contact us for more Mexico market insights or a free independent store handbook!
