谷歌排名优化与Bing广告：2023年外贸获客双渠道攻略
对于寻求谷歌排名优化的外贸企业来说，付费广告是快速获取客户的有效途径。除了谷歌竞价推广，Bing广告在2023年同样值得关注。尽管Bing在国内推广中常被忽视，但微软整合ChatGPT技术后，该平台正迎来新的发展机遇。
While pursuing Google ranking optimization, foreign trade enterprises can benefit from paid advertising as an effective way to quickly acquire customers. In addition to Google Ads, Bing Ads in 2023 also deserve attention. Although often overlooked in domestic promotions, Bing is embracing new development opportunities after Microsoft integrated ChatGPT technology.
Bing平台具有四大核心优势：首先，其月活跃用户达6.89亿，月搜索量145亿次，流量基础稳固；其次，用户群体中高学历、高收入人群占比突出，近半数用户拥有本科学历，三分之一家庭年收入超10万美元；第三，在美国市场份额达38.1%，其中4900万用户为Bing独占用户；最后，广告成本较谷歌更低，有助于企业控制推广预算。
Bing platform offers four core advantages: First, it has 689 million monthly active users with 14.5 billion monthly searches, ensuring a solid traffic foundation; second, its user base features a high proportion of well-educated and high-income individuals, with nearly half holding bachelor's degrees and one-third having household incomes exceeding $100,000; third, it holds 38.1% market share in the US, including 49 million exclusive users; finally, its advertising costs are lower than Google's, helping businesses control promotion budgets.
在实施谷歌排名优化策略时，建议将Bing广告作为补充渠道。Bing提供多种广告形式：搜索广告通过关键词匹配触发，排名基于出价和质量得分；购物广告审核较宽松，但需注意Feed需定期更新；受众广告可实现精准定位，有效激发用户购买意向。
When implementing Google ranking optimization strategies, it's advisable to use Bing Ads as a supplementary channel. Bing offers multiple ad formats: search ads triggered by keyword matching, with rankings based on bid and quality score; shopping ads with relatively relaxed review processes, though requiring regular Feed updates; audience ads enabling precise targeting to effectively stimulate purchase intent.
与知名建站平台相比，我们的解决方案在成本方面更具优势：不收取交易佣金，仅收取固定年费；提供大量免费模板和插件。这为企业在进行谷歌排名优化和Bing广告投放时提供了更多预算空间。
Compared to well-known website building platforms, our solution offers greater cost advantages: no transaction commissions, only fixed annual fees; provides numerous free templates and plugins. This gives businesses more budget flexibility when conducting Google ranking optimization and Bing advertising.
建议外贸企业先进行小规模测试，根据数据表现选择合适渠道。在专注谷歌排名优化的同时，合理分配预算到Bing平台，有望获得更全面的客户覆盖和更优化的投资回报。
We recommend foreign trade enterprises start with small-scale testing and select appropriate channels based on data performance. While focusing on Google ranking optimization, reasonably allocating budgets to the Bing platform may achieve more comprehensive customer coverage and optimized ROI.
