谷歌收录优化助力绍兴企业"云参展" 数字化外贸新模式成效显著
浙江绍兴讯 - 在疫情常态化防控背景下，谷歌收录优化技术正成为越城区外贸企业开拓海外市场的新利器。绍兴市越城区创新推出的"一码找订单"数字化参展模式，通过优化搜索引擎可见性，帮助企业实现"线下展示+线上洽谈"的无缝衔接。
Zhejiang Shaoxing News - Under the normalized epidemic prevention and control, Google indexing optimization technology has become a new weapon for foreign trade enterprises in Yuecheng District to explore overseas markets. The innovative "QR Code for Orders" digital exhibition model launched by Yuecheng District of Shaoxing City helps enterprises achieve seamless connection between "offline display and online negotiation" by optimizing search engine visibility.
绍兴桑普森贸易有限公司总经理沈吉良表示："通过谷歌收录优化和'一码找订单'系统，我们在美国展会上的产品信息能够被更多潜在客户发现。仅三个月就成功转化了多个线上询盘为实际订单。"
Shen Jiliang, general manager of Shaoxing Sampson Trading Co., Ltd., said: "Through Google indexing optimization and the 'QR Code for Orders' system, our product information at the U.S. exhibition can be discovered by more potential customers. We successfully converted multiple online inquiries into actual orders in just three months."
越城区商务局介绍，该数字化参展方案包含三大核心优势：
The Yuecheng District Commerce Bureau introduced that the digital exhibition solution has three core advantages:
1. 智能展品库建设 - 通过谷歌收录优化技术确保企业产品信息被搜索引擎快速收录
1. Intelligent Exhibition Database Construction - Ensure enterprise product information is quickly indexed by search engines through Google indexing optimization technology
2. 全球实时洽谈 - 境外客商扫码即可查看经过SEO优化的产品详情页
2. Global Real-time Negotiation - Overseas customers can scan the code to view SEO-optimized product details pages
3. 数据追踪分析 - 监控谷歌收录情况和客户访问行为，优化营销策略
3. Data Tracking and Analysis - Monitor Google indexing status and customer access behavior to optimize marketing strategies
浙江古纤道绿色纤维有限公司的实践表明，结合谷歌收录优化的独立站运营能显著提升转化率。该公司外贸业务经理肖毅欣透露："我们的独立站经过专业SEO优化后，已促成20余笔订单，总金额超300万美元。"
The practice of Zhejiang Guxiandao Green Fiber Co., Ltd. shows that the operation of independent stations combined with Google indexing optimization can significantly improve the conversion rate. Xiao Yixin, the company's foreign trade business manager, revealed: "After professional SEO optimization of our independent station, it has facilitated more than 20 orders with a total amount of more than 3 million US dollars."
海关数据显示，2022年一季度越城区进出口总额达197.21亿元，同比增长40.13%，其中出口174亿元，同比增长45.67%。这一亮眼成绩的背后，谷歌收录优化等数字化工具的广泛应用功不可没。
Customs data shows that in the first quarter of 2022, the total import and export volume of Yuecheng District reached 19.721 billion yuan, a year-on-year increase of 40.13%, of which exports were 17.4 billion yuan, a year-on-year increase of 45.67%. Behind this impressive achievement, the widespread application of digital tools such as Google indexing optimization has contributed significantly.
专家建议：外贸企业应重视谷歌收录优化，定期检查网站收录状态，优化产品关键词，并建立多语言版本，以最大化海外曝光机会。
Expert suggestion: Foreign trade enterprises should pay attention to Google indexing optimization, regularly check the website indexing status, optimize product keywords, and establish multilingual versions to maximize overseas exposure opportunities.
