广州国际美妆周越秀分会场：国风彩妆盛宴即将登陆北京路
羊城晚报讯 第二届"广州国际美妆周"越秀分会场活动将于12月18日在北京路广百南门广场盛大开幕。本次活动以"'越'古韵芳华，'秀'国风彩妆"为主题，融合东方美学与现代美妆艺术。
Yuexiu District, as the core area of Guangzhou's international consumption center city construction, has gathered over 40,000 cosmetics business operators. Since 1987 when Dior opened its first counter in Guangzhou Friendship Store, the district has been leading the development trend of Guangzhou's cosmetics market.
活动将包含四大精彩环节：
- 启动仪式：国风美妆发型秀"东方新韵·阳光绮梦"
- 新品发布：闻献、雪花秀等品牌彩妆路演
- 互动体验：皮肤检测、彩妆造型、儿童彩绘等
- 促销活动：线上线下联动优惠
Beijing Road, a world-class tourist destination, has always maintained a leading position in Guangzhou's cosmetics market development. During the 2024 National Day holiday, it received 3.706 million visitors with 890 million yuan in turnover.
越秀区美妆产业优势：
- 广州美博城年交易额达151亿元
- 2000余家化妆品相关企业集聚
- 全国首个美妆行业市场采购试点
Guangzhou Beauty Expo City, located in the Liuhua-Minquan business district, is the largest beauty and cosmetics trading platform in Asia, hosting 48 sessions of Guangdong Beauty Festival with products exported to nearly 20 Belt and Road countries.
越秀区下一步将继续推进"美丽经济"发展，构建"商圈、展会、电商、出口"四位一体的化妆品消费体系，打造国际化妆品消费中心。
The district will focus on building landmark cosmetics consumption business districts in Beijing Road and Huanshi Road, creating an international cosmetics brand gathering place and a source of consumption innovation.
