公认的SEO新手入门推广平台推荐及外贸团队组建指南
一、SEO新手入门推广平台推荐
1. 国内平台：
- 百度站长平台（Baidu Webmaster Tools）
- 搜狗站长平台（Sogou Webmaster Tools）
- 360站长平台（360 Webmaster Tools）
2. 国际平台：
- Google Search Console
- Bing Webmaster Tools
- Yandex Webmaster
二、谷歌竞价推广员工作要点
1. 关键词研究：使用Google Keyword Planner等工具
2. 广告创建：撰写有吸引力的广告文案
3. 投放优化：持续监控和调整投放策略
4. 数据分析：通过Google Analytics评估效果
三、如何组建高效工厂外贸部
1. Team Building: First, find the leader - recruit a suitable foreign trade manager or supervisor. It's best to poach from the same industry, as familiarity ensures reliability. With this step, everything else follows - because this leader can set department goals, establish department regulations, and lead recruitment efforts. For example, conducting big data analysis of foreign trade markets to develop foreign trade business marketing plans and objectives.
2. Staffing According to Company Goals: Given that it's already an established company, the team mainly consists of foreign trade salespeople, order follow-up personnel, purchasers, packaging workers, logistics support staff, etc. Set up office space and purchase office equipment.
3. Establishing Foreign Trade Channels: During the initial recruitment phase, create and maintain foreign trade channels. For example:
- Identify industry exhibition information, such as the Canton Fair, and apply for booths
- Secure shops in foreign trade wholesale markets to open wholesale stores
- Identify e-commerce platforms like Alibaba, Global Sources, etc., for initial contact
4. Operation Execution: With all preparations complete, it's time to start operations.
Tip: For exhibition participation, prioritize recruiting people with fluent foreign language skills and good appearance. For e-commerce, spoken language requirements can be lower but written skills and e-commerce knowledge are crucial. For physical stores, education is less important but appearance, communication skills and approachability are key.
