淘宝推出"大服饰全球包邮计划" 助力中国服饰品牌出海
淘宝推出"大服饰全球包邮计划" 助力中国服饰品牌出海
Taobao Launches "Global Free Shipping for Fashion" Program to Help Chinese Apparel Brands Go Global
7月22日，淘宝正式推出"大服饰全球包邮计划"，目前已在商家侧启动招商。该计划将为商家提供高额海外邮费补贴，实现全球包邮服务。
July 22 - Taobao officially launched the "Global Free Shipping for Fashion" program, which has now begun merchant recruitment. The program will provide merchants with substantial overseas shipping subsidies to achieve global free shipping services.
计划覆盖范围：首期覆盖新加坡、马来西亚、韩国、香港、澳门、台湾等亚洲地区，年底将拓展至澳洲，之后逐步实现全球包邮。
Coverage: The first phase covers Asian regions including Singapore, Malaysia, South Korea, Hong Kong, Macau, and Taiwan, with plans to expand to Australia by year-end and eventually achieve global free shipping.
计划三大核心优势
Three Core Advantages
- 基于现有淘天店铺即可在淘宝海外版APP展示销售
- 全球包邮，邮费由淘天补贴
- 实现全球价格一致
- Merchants can display and sell products on Taobao's overseas app using their existing stores
- Global free shipping with subsidies from Taobao
- Consistent pricing worldwide
商家运营优势：
Merchant Benefits:
- 无需新开店或特殊设置
- 自主定价权和货权
- 仅需发货至国内集运仓
- 0退货、0退款、0运费险
- No need to open new stores or make special settings
- Full control over pricing and inventory
- Only need to ship to domestic consolidation warehouses
- 0 returns, 0 refunds, 0 shipping insurance
淘宝服饰品类优势显著：
Taobao's apparel category has significant advantages:
- 每年新增服饰店铺约200万家
- 超1亿款动销商品
- 吸引超4亿用户购买服饰
- 2000万用户每周购买一次
- Approximately 2 million new apparel stores annually
- Over 100 million active products
- Attracts over 400 million clothing buyers
- 20 million users make weekly purchases
根据Statista数据，2023年全球服装市场规模已达6730亿美元。淘宝此举将帮助中国服饰商家以低成本方式开拓海外市场，实现品牌出海。
According to Statista, the global apparel market reached $673 billion in 2023. Taobao's initiative will help Chinese apparel merchants expand into overseas markets at low cost, achieving brand globalization.
该计划与速卖通形成互补而非竞争关系，借助阿里国际数字商业集团的物流和运营能力，为商家创造新增量。
The program complements rather than competes with AliExpress, leveraging the logistics and operational capabilities of Alibaba International Digital Commerce Group to create new growth opportunities for merchants.