售后完备的网络推广优化：谷歌竞价推广工作好做吗？外贸新人必看WhatsApp开场白技巧
最近咱们平台上时不时就有小伙伴们跑来问："哎，你说说看，咋才能在社交媒体上多抓几个客户啊？还有啊，跟人家打招呼时，第一句说啥才能让人家眼前一亮，想跟咱多聊几句呢？"
Recently on our platform, many beginners keep asking: "Hey, how can I get more clients on social media? And what should I say in the first message to make them interested in continuing the conversation?"
其实我在最初注册的时候会主动加一些有联系方式的客户，可以通过行业关键词搜索相关的人，比如WhatsApp，电话或者邮箱，主动联系。今天可以参考这些简单的聊天开场白。
Actually when I first started, I proactively added contacts with available contact information by searching industry keywords to find relevant people through WhatsApp, phone or email. Here are some simple opening lines you can use today.
✦ 家具行业开场白示例 (Furniture Industry Opening Examples)
01 咨询式开场 (Consultative Approach)
Hi [Name], I learned from the Internet that you are an expert in the Kids furniture industry. Can I ask you a few questions?
第一种方式是咨询的语气，很多时候，大家都是好为人师，所以一般对客户说，都会毫不犹豫的回复说ok。所以在接下来的聊天中，你要思考一些你想问客户的问题。
The first method uses a consulting tone. Most people enjoy sharing knowledge, so clients will usually reply "OK" without hesitation. In subsequent conversations, you need to prepare thoughtful questions.
02 直入主题式 (Direct Approach)
Hi [Name], Excuse me! I learned on the internet that you are in the Kids furniture industry. I wonder if I can communicate with you.
这是一种开门见山的风格，可以试试。
This is a straightforward style worth trying.
✦ 行业动态开场 (Industry Trends Approach)
Hi [Name], I read on the Internet that you are a kids furniture manufacturer. Recently, furniture material are on the rise. I don't know if it will affect your company.
吸引顾客关注最新的行业信息，可以是原材料涨价，也可以是你所在行业的一些促销信息对于同行业的客户来说，相关话题更容易引起客户注意。
Attract customers with latest industry news, whether about material price increases or promotional information. Relevant topics are more likely to catch the attention of industry peers.
✦ 节日问候式 (Holiday Greeting Approach)
Hi [Name], Happy New Year! I saw on the Internet that you only work in the furniture industry. I am the manager of a furniture factory in China and hope to cooperate with you in the future! Wish you a happy holiday!
这个你可以根据不同的节日告诉顾客。如果使用whatsapp business，一般会主动上传一些产品相册和工厂的一些图片，当你添加客户的时候，他可以看到你发布的关于这个行业的信息，他甚至会主动找你聊天。
You can adapt this for different holidays. If using WhatsApp Business, regularly upload product albums and factory photos. When adding contacts, they can see your industry posts and might initiate conversations themselves.
✦ WhatsApp营销技巧 (WhatsApp Marketing Tips)
1. 核实信息 (Verify Information)
看到客户上有一些重要的线索，可以以核实线索为由跟客户搭讪。
When you notice important clues about a client, you can use verification as a conversation starter.
2. 简单大方自报家门 (Simple Self-Introduction)
hello，I am from China XX supplier。
不要觉得很尴尬，事实证明大部分都会回复你，且询问你是贸易商还是工厂，什么品牌？
Don't feel awkward - most will reply and ask whether you're a trader or factory, and about your brand.
3. 先打招呼再介绍 (Greet First Then Introduce)
更保险的，还可以简单的hey,hello后，等客户回复你之后，你再去介绍自己是做什么的。
Safer approach: Start with simple "hey/hello", wait for reply, then introduce your business. This reduces risk of being reported.
✦ 总结 (Conclusion)
这些讲的其实都是一些跟国外客户破冰环节的一些东西，就是为了拉进客户距离，我们做业务，自己一定要专业，对自己的市场多少也要熟悉一些，这样你跟进的时候就会轻松很多。
These are all ice-breaking techniques to build rapport with international clients. As professionals, we must understand our market well to make follow-ups easier.
