拼多多Temu跨境电商新动作：摄影服务商招募与ERP系统接入

拼多多Temu跨境电商新动作：摄影服务商招募与ERP系统接入

Temu's New Move in Cross-border E-commerce: Photographer Recruitment and ERP System Integration

拼多多旗下跨境电商平台Temu登陆美国市场后动作频频，最新上线了专业摄影服务功能，旨在提升商品图片质量，提高转化率。这一举措显示了拼多多对视觉营销的高度重视。

Temu, the cross-border e-commerce platform under Pinduoduo, has been making frequent moves since its launch in the US market. The latest addition is a professional photography service feature designed to improve product image quality and conversion rates. This move demonstrates Pinduoduo's strong emphasis on visual marketing.

摄影服务商全国布局

Nationwide Photographer Network

目前Temu后台显示，平台已招募了69家摄影服务商，分布在23个城市。其中广州最多（12家），其次是金华（11家）。服务内容包括模拍、静物摆拍等，价格从30元/套起。

The Temu backend shows the platform has recruited 69 photography service providers across 23 cities. Guangzhou has the most (12), followed by Jinhua (11). Services include model photography, still life photography, etc., with prices starting from 30 RMB/set.

严格的图片要求

Strict Image Requirements

Temu对商品图片有严格要求：
1. 最少6张图（正+反+侧+2细节+1白底）
2. 禁止出现中文或亚洲模特
3. 禁止水印、拼图或明显P图痕迹

Temu has strict requirements for product images:
1. Minimum 6 images (front+back+side+2 details+1 white background)
2. No Chinese text or Asian models allowed
3. No watermarks, collages or obvious photo editing traces

ERP系统加速接入

ERP System Integration

目前已有6家跨境ERP服务商接入Temu系统，包括店小秘、芒果店长等。卖家可获得90天免费使用期，实现跨平台商品同步上架。

Currently, 6 cross-border ERP service providers including Dianxiaomi and Mango Store Manager have integrated with Temu's system. Sellers get 90 days free usage to achieve cross-platform product synchronization.

专家分析：拼多多此举旨在降低卖家门槛，吸引更多缺乏专业拍摄能力的商家入驻，同时通过标准化图片提升平台整体形象。

Expert analysis: Pinduoduo aims to lower the threshold for sellers, attract more merchants lacking professional photography capabilities, while improving the platform's overall image through standardized pictures.