售后完备的客户，谷歌竞价推广效果好吗？"稳外贸"下新手卖家适合入驻的出口跨境电商平台
疫情之下，跨境电商成了很多传统外贸企业的新选择，尤其在一带一路、稳外贸促发展中扮演着越来越重要的角色。这不免让人好奇，跨境电商究竟有何魅力吸引众多卖家入局？下面跟随威利小编一同了解。
Under the epidemic situation, cross-border e-commerce has become a new choice for many traditional foreign trade enterprises, especially playing an increasingly important role in the Belt and Road Initiative and promoting stable foreign trade. This inevitably makes people curious: what charm does cross-border e-commerce have to attract so many sellers? Let's find out together with WAYLI editor.
行业数据解读：
数据显示，2021年，我国跨境电商进出口1.98万亿元，同比增长15%；其中出口1.44万亿元，增长24.5%。2022年全球零售电商销售额同比去年增长12.2%，预计到2023年，全球零售总额中，零售电商销售额占比将超过20%。
Industry Data Analysis:
Data shows that in 2021, China's cross-border e-commerce import and export volume reached 1.98 trillion yuan, a year-on-year increase of 15%; of which exports were 1.44 trillion yuan, an increase of 24.5%. In 2022, global retail e-commerce sales increased by 12.2% year-on-year, and it is expected that by 2023, retail e-commerce sales will account for more than 20% of global retail sales.
适合创业者的跨境电商平台推荐
Recommended Cross-Border E-commerce Platforms for Entrepreneurs
1. 亚马逊 Amazon
全球规模最大、商品种类最齐全的出口跨境电商平台，运营规则成熟，流量庞大，提供FBA物流运输。亚马逊出单率比较高，比较适合新手卖家。
1. Amazon
The world's largest and most comprehensive export cross-border e-commerce platform with mature operating rules and huge traffic, providing FBA logistics services. Amazon has a relatively high order rate and is more suitable for new sellers.
2. 沃尔玛 Walmart
世界上最大的公司之一，沃尔玛DSV账号相当于亚马逊的VC账号。优势包括：由沃尔玛出售增加可信度、免费送货、送货到商店等。
2. Walmart
One of the largest companies in the world, Walmart DSV account is equivalent to Amazon's VC account. Advantages include: sold by Walmart to increase credibility, free shipping, ship to store, etc.
3. 好市多 Costco
适合产品类目：汽车用品、家居装饰、食品杂货等。平台优势：一站式购物、精准客户群体、高性价比。
3. Costco
Suitable product categories: automotive supplies, home decoration, groceries, etc. Platform advantages: one-stop shopping, precise customer groups, high cost performance.
4. Home Depot
适合产品类目：家电、家具、五金工具等。平台优势：知名度高、体量大、顾客信赖度高。
4. Home Depot
Suitable product categories: home appliances, furniture, hardware tools, etc. Platform advantages: high visibility, large volume, high customer trust.
入驻方式：
美国商超采用邀请制入驻，WAYLI跨境电商作为准渠道方可协助工厂企业卖家进入美国海外市场。
Entry Method:
US supermarkets adopt an invitation system for entry. WAYLI cross-border e-commerce, as a quasi-channel, can assist factory and enterprise sellers in entering the US overseas market.
