谷歌竞价推广的7个月客户开发实战：从0到4个成功案例解析

谷歌竞价推广的7个月客户开发实战：从0到4个成功案例解析

Google Ads Campaign Success: How to Develop 4 Clients in 7 Months

一、谷歌竞价推广的主要类型

1. Primary Types of Google Ads Campaigns

• 搜索广告(Search Ads) - 出现在Google搜索结果页面的文字广告

• Display Ads - Text ads appearing on Google search results pages

• 展示广告(Display Ads) - 通过图片/视频形式在合作网站上展示

• Display Ads - Image/video ads displayed on partner websites

• 购物广告(Shopping Ads) - 直接展示产品图片和价格的广告形式

• Shopping Ads - Ads directly displaying product images and prices

• 视频广告(Video Ads) - 在YouTube等平台投放的视频广告

• Video Ads - Video advertisements on platforms like YouTube

二、7个月开发4个客户的实战策略

2. Practical Strategies for Developing 4 Clients in 7 Months

1. 精准客户开发技巧

1. Precision Client Development Techniques

• 2018年5月26日通过Google搜索找到美国目标客户

• Found US target client through Google search on May 26, 2018

• 发送简短开发信后获得销售经理回复

• Received sales manager's reply after sending concise development letter

2. 持续跟进的艺术

2. The Art of Continuous Follow-up

• 5-10月期间发送5封不同内容的跟进邮件

• Sent 5 follow-up emails with different contents from May to October

• 11月获得客户简短回复后继续坚持跟进

• Continued follow-up after receiving brief reply in November

3. 样品处理的关键转折

3. The Critical Turning Point of Sample Handling

• 12月24日客户终于要求样品

• Client finally requested samples on December 24

• 克服工厂拒绝打样的困难，自行寻找替代方案

• Overcame factory's refusal to make samples by finding alternative solutions

4. 订单谈判技巧

4. Order Negotiation Skills

• 从T/T 60天谈判到100%见提单副本付款

• Negotiated from T/T 60 days to 100% payment against B/L copy

• 后续获得3个追加订单

• Subsequently received 3 additional orders

三、SEO优化关键要点

3. Key SEO Optimization Points

• 关键词密度：保持"谷歌竞价推广"、"客户开发"等关键词自然出现

• Keyword Density: Naturally include keywords like "Google Ads", "client development"

• 内容结构：使用清晰的标题层级和段落划分

• Content Structure: Use clear heading hierarchy and paragraph division

• 移动端适配：确保HTML代码对移动设备友好

• Mobile Adaptation: Ensure HTML code is mobile-friendly