首要选择的Ads和百度推广：谷歌竞价推广海外营销如何开启外贸订单的成功之门？
首要选择的Ads和百度推广：谷歌竞价推广海外营销如何开启外贸订单的成功之门？
Top Choices for Ads and Baidu Promotion: How Does Google Bidding Open the Door to Success in Foreign Trade Orders?
如今，国内企业纷纷将业务拓展到国外，我们也需要承接一些外贸订单来盈利。下面简单介绍一下寻找订单的一些渠道，同样分为线上和线下两种：
Nowadays, domestic companies are expanding their businesses overseas, and we also need to take on some foreign trade orders to generate profits. Below is a brief introduction to some channels for finding orders, which can also be divided into online and offline methods:
线下推广通常通过展会等活动来开发和跟进客户，从而完成订单；
Offline promotion usually involves developing and following up with customers through events such as exhibitions to complete orders;
线上推广有以下几种常见方式：
Online promotion includes the following common methods:
- 邮件。这是最常见的方式，成本低，快捷方便。至于如何撰写开发信，可以多参考一些优质模板，以提高订单成交率。
- Email. This is the most common method, with low cost, speed, and convenience. As for how to write a development letter, you can refer to some high-quality templates to improve the order conversion rate.
- 搜索引擎。这种推广范围广，时间效果持久，也是很多外贸人员喜欢的推广方式。
- Search engines. This type of promotion has a wide reach and long-lasting effects, making it a favorite among many foreign trade professionals.
- 外贸 B2B 平台。B2B 平台信息量大，获取和发布信息方便快捷，且直接。
- Foreign trade B2B platforms. B2B platforms have a large amount of information, making it easy and quick to obtain and publish information directly.
- 海关数据。这种推广的优势是客户精准度高，还可以进入买家的“供应商数据库”，进一步了解其需求，坚持沟通，但对业务能力有一定要求。
- Customs data. The advantage of this type of promotion is the high accuracy of customers, and it also allows access to the buyer's "supplier database" to further understand their needs and maintain communication, but it requires certain business capabilities.
- 社交媒体。社交媒体聚集的人群较多且活跃，可以直接接触客户，先交朋友再谈生意。
- Social media. Social media gathers a large and active audience, allowing direct contact with customers—first make friends, then discuss business.
获取客户后，接下来就是进一步的沟通和交流。首先，要了解自己的产品，掌握其具体详情，同时要清楚了解自己的市场和产品定位，以便进行后期的客户开发。其次是报价，在报价之前，需要先了解客户所需产品的具体规格，尽快回复客户。如果不能当时给出回复，要记得说明原因。
After acquiring customers, the next step is further communication and interaction. First, understand your product and its specific details, while also clearly understanding your market and product positioning to facilitate later customer development. Next is quoting—before providing a quote, you need to understand the specific specifications of the product the customer requires and reply as soon as possible. If you cannot provide an immediate response, remember to explain the reason.
