外贸公司如何高效运营谷歌竞价广告推广？亚马逊严打政策升级预警
外贸公司如何高效运营谷歌竞价广告推广？亚马逊严打政策升级预警
How to Effectively Operate Google Ads for Foreign Trade Companies? Amazon's Strict Policy Updates Alert
亚马逊近期升级了"账户状况评级-重复违规"政策，对卖家运营提出了更高要求。根据新规，若卖家在180天内违反同一政策的次数达到上限，无论账户评级如何，都将面临停用风险。
Amazon has recently upgraded its "Account Health Rating - Repeat Violations" policy, imposing higher requirements on sellers. According to the new rules, if sellers reach the limit of violations for the same policy within 180 days, their accounts may be suspended regardless of the account rating.
重要提示：虽然达到违规上限不会立即封号，但亚马逊会通过邮件通知卖家有3天宽限期解决问题。卖家必须密切关注账户健康控制面板，及时处理违规警告。
Important Note: While reaching the violation limit won't immediately result in account suspension, Amazon will notify sellers via email with a 3-day grace period to resolve issues. Sellers must closely monitor their Account Health dashboard and address warnings promptly.
知识产权侵权防范指南 | Intellectual Property Infringement Prevention Guide
知识产权侵权主要包括三种类型：
Intellectual property infringement mainly includes three types:
- 商标侵权：未经授权使用注册商标
- Trademark infringement: Unauthorized use of registered trademarks
- 专利侵权：销售与专利产品高度相似的商品
- Patent infringement: Selling products highly similar to patented items
- 版权侵权：未经授权使用受版权保护的内容
- Copyright infringement: Unauthorized use of copyrighted materials
侵权应对策略 | Infringement Response Strategies
收到侵权通知后应采取以下步骤：
Upon receiving an infringement notice, take these steps:
- 确认投诉方身份和具体侵权指控
- Identify the complainant and specific infringement claims
- 评估是否存在真实侵权行为
- Evaluate whether actual infringement exists
- 根据情况选择下架产品或提交申诉证据
- Decide whether to remove products or submit appeal evidence based on the situation
谷歌广告推广建议 | Google Ads Promotion Recommendations
对于外贸公司运营谷歌竞价广告，我们建议：
For foreign trade companies operating Google Ads, we recommend:
- 精准定位目标市场和客户群体
- Accurately target markets and customer groups
- 优化关键词选择和广告文案
- Optimize keyword selection and ad copy
- 持续监测广告效果并进行调整
- Continuously monitor ad performance and make adjustments
