浙江义乌"国潮"饰品风靡东南亚市场:中国元素引领国际时尚潮流
中新网义乌3月8日电 - 随着新国潮的兴起,浙江义乌的饰品行业正迎来前所未有的外贸热潮。据当地商户反映,融入中国传统文化元素的饰品在东南亚市场尤为畅销。
"这款京剧脸谱造型的胸针最近特别火爆,一个菲律宾客户一次性订购了1000多件。"义乌饰品档口经营户严浩表示,"目前东南亚订单占我们外贸订单的最大份额。"
义乌国际商贸城的多家饰品店铺都出现了供不应求的情况。以戏曲脸谱、中国龙、锦鲤等为设计灵感的项链、耳环、戒指等饰品,正受到菲律宾、马来西亚等国家消费者的热烈追捧。
商户余萍的店铺同样门庭若市:"我们这款中国龙元素的纯银项链特别受欢迎,虽然日韩客户单次采购量不大,但复购率很高。现在我们也在积极开拓东南亚市场。"
除了饰品,义乌的文玩产品也迎来了销售高峰。商户吕静介绍:"菩提根、朱砂等入门级文玩在东南亚年轻人中特别流行。我们现在的订单都要发往广西的物流园进行统一打包运输。"
据统计,义乌现有8000多家饰品生产和贸易企业,产品种类超过80万种,销往全球100多个国家和地区。这些融合传统与现代设计的产品,正成为传播中华文化的重要载体。
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