揭秘外贸原单真相：一线大牌原单可能性几乎为零

揭秘外贸原单真相：一线大牌原单可能性几乎为零

Unveiling the Truth of Foreign Trade Original Orders: The Possibility of First-tier Brand Original Orders is Almost Zero

网络卖家经常神秘兮兮地在商品名称里用星号代替关键词如p*lo家，或打暗号称驴家、大马标、英伦B家又是怎么回事呢？

Online sellers often mysteriously replace keywords with asterisks in product names, such as p*lo, or use code names like Donkey Brand, Big Horse Logo, British B Brand. What's going on here?

淘外贸服饰，是很多人的一大乐趣。能以柜台1/10甚至1/100不到的价格买到"原单正品"，真有这样的好事吗？

Shopping for foreign trade clothing is a great pleasure for many people. Is it really possible to buy "original authentic products" at less than 1/10 or even 1/100 of the counter price?

宁波市知识产权局局长黄利琴在发布会上介绍了宁波2015年知识产权十大事件。其中一件，说的是专在网上卖假冒的名牌服饰。

Huang Liqin, Director of Ningbo Intellectual Property Office, introduced the top 10 intellectual property events in Ningbo in 2015 at the press conference. One of them was about selling counterfeit brand clothing online.

警方捣毁名牌服饰制假窝点

Police Bust Counterfeit Brand Clothing Manufacturing Dens

去年，浙江省发起了"云剑行动"。以阿里巴巴为切入点，对全省互联网领域侵权假冒行为进行全面打击。

Last year, Zhejiang Province launched the "Cloud Sword Operation". Taking Alibaba as the starting point, it comprehensively cracked down on infringement and counterfeiting in the internet field across the province.

宁波警方在行动中打响了第一枪。当时，来自阿里的线索显示一家宁波淘宝网店涉嫌销售疑似假冒名牌服装。

Ningbo police fired the first shot in the operation. At that time, clues from Alibaba showed that a Ningbo Taobao store was suspected of selling suspected counterfeit brand clothing.

外贸原单购买注意事项

Precautions for Purchasing Foreign Trade Original Orders

1. 原标商品谨慎购买
大品牌交给OEM厂家的商标都经过严格计算，正规OEM厂家也会规避知识产权风险。

1. Be cautious when purchasing original label products
The trademarks handed over to OEM manufacturers by big brands are strictly calculated, and regular OEM manufacturers will also avoid intellectual property risks.

2. 即使有原单，数量往往也非常少
如果量大，或者能"预定"的话，要慎重。

2. Even if there are original orders, the quantity is often very small
If the quantity is large or can be "pre-ordered", be cautious.

3. 一线品牌外贸原单的可能性几乎为零
如爱马仕、LV、GUCCI等品牌。

3. The possibility of first-tier brand foreign trade original orders is almost zero
Such as Hermès, LV, GUCCI and other brands.

4. 当季新品多为仿货
甚至先于柜台上架的原单产品要特别注意。

4. New season products are mostly counterfeit
Pay special attention to original order products that are launched before the counter.