TikTok电商业务全球扩张与跨境电商最新趋势分析

TikTok电商业务全球扩张与跨境电商最新趋势分析

Global Expansion of TikTok E-commerce and Latest Cross-border E-commerce Trends

1. TikTok计划今年将美国电商业务规模扩大十倍

据外媒报道，知情人士透露，TikTok计划今年将其美国电子商务业务的规模扩大十倍，达到175亿美元。TikTok最近几周的内部会议讨论了美国版TikTok Shop的2024年商品交易额目标。

1. TikTok Plans to Expand US E-commerce Business Tenfold This Year

According to foreign media reports, informed sources revealed that TikTok plans to expand its US e-commerce business tenfold this year, reaching $17.5 billion. Internal meetings in recent weeks discussed the 2024 GMV target for TikTok Shop in the US.

2. 木材燃烧笔成海外手工DIY爆款

海外用户在TikTok上发布使用木材燃烧笔创意做DIY手工的视频引起热议。在亚马逊美国站上搜索"woodburner"发现，相关产品价格在13.67-132.99美元之间，月销量最高达5000+单。

2. Wood Burning Pens Become Overseas DIY Best-seller

Overseas users posting creative DIY videos using wood burning pens on TikTok have sparked discussions. Searching "woodburner" on Amazon US shows products priced between $13.67-$132.99, with monthly sales reaching up to 5,000+ units.

3. TikTok Shop全托管保证金政策即将上线

TikTok Shop跨境电商将于2024年1月18日起面向全托管模式商家收取1000元人民币保证金，适用于所有新老商家。

3. TikTok Shop to Launch Full-trusteeship Deposit Policy

TikTok Shop cross-border e-commerce will implement a 1,000 RMB deposit policy for full-trusteeship model merchants starting January 18, 2024, applicable to all new and existing merchants.

4. Shopify新增地理位置自动重定向功能

Shopify更新自动重定向功能，可根据访客地理位置自动调整页面内容，呈现对应的货币和语言，有助于提升转化率和销售额。

4. Shopify Adds Geo-based Auto-redirect Feature

Shopify's updated auto-redirect feature can automatically adjust page content based on visitor location, displaying corresponding currency and language, helping to improve conversion rates and sales.

5. 2023年巴西圣诞电商销售额增长33.5%

2023年圣诞节期间，巴西在线卖家收入达3.09亿雷亚尔，同比增长33.5%。时尚品类以1.215亿雷亚尔领跑销售榜。

5. Brazil's Christmas E-commerce Sales Grow 33.5% in 2023

During the 2023 Christmas season, Brazilian online sellers achieved revenue of 309 million BRL, up 33.5% year-over-year. Fashion category led with 121.5 million BRL in sales.

6. 2023年欧洲电商市场规模突破8000亿美元

ecommerceDB报告显示，2023年欧洲电商市场规模超8000亿美元，预计2026年将达1.1万亿美元。奥地利邮政12月单日包裹投递量超140万件。

6. European E-commerce Market Exceeds $800 Billion in 2023

ecommerceDB report shows Europe's e-commerce market surpassed $800 billion in 2023, projected to reach $1.1 trillion by 2026. Austrian Post delivered over 1.4 million parcels daily in December.

7. 亚马逊流媒体广告业务预计年收入50亿美元

美银美林分析师预测，亚马逊2024年视频广告收入将达30亿美元，加上Prime用户免广告费用，总收入有望接近50亿美元。

7. Amazon Streaming Ads Business to Generate $5 Billion Annually

Bank of America Merrill Lynch analysts predict Amazon's video ad revenue will reach $3 billion in 2024, with total revenue potentially nearing $5 billion including ad-free subscription fees from Prime users.