盘石获2亿美元融资：中国网盟巨头的全球化战略布局
北京时间5月4日，中国领先的移动广告技术服务商盘石网盟宣布完成B轮2亿美元融资，资金已于4月30日全部到账。本轮融资由上海联创投资领投，使盘石估值突破10亿美元大关。
May 4th, Beijing Time - China's leading mobile ad tech provider Panshi Ad Network announced the completion of its $200 million Series B funding round, with funds fully received by April 30th. The round was led by Shanghai NewMargin Ventures, valuing the company at over $1 billion.
从代理商到技术平台的转型之路
From Agency to Tech Platform: The Transformation Journey
盘石创立于2004年，最初作为互联网广告代理商运营。创始人田宁曾实现年收入8亿元、净利润超1亿元的业绩。但2010年，受到神州泰岳上市的启发，田宁决定转型为技术驱动型广告平台。
Founded in 2004, Panshi initially operated as an internet advertising agency. Founder Tian Ning once achieved annual revenue of 800 million yuan with over 100 million yuan in net profit. Inspired by the IPO of神州泰岳 in 2010, Tian decided to transform into a technology-driven ad platform.
为什么盘石能获得资本青睐？
Why Did Panshi Attract Major Investment?
1. 双重风口优势：同时抓住企业服务(2B)和移动广告两大增长领域
1. Dual Growth Drivers: Capturing both enterprise services (2B) and mobile advertising trends
2. 技术壁垒：投入400名工程师开发的五大核心系统：
2. Technological Edge: Five core systems developed by 400 engineers:
- DSP（需求方平台）
- RTB（实时竞价系统）
- SSP（供应方平台）
- AD Exchange（广告交易平台）
- DMP（数据管理平台）
3. 资源积累：覆盖40万家网站、10万移动APP，日均广告展示达100亿次
3. Resource Advantage: Access to 400,000 websites and 100,000 mobile apps with 10 billion daily ad impressions
全球化战略布局
Global Expansion Strategy
新一轮融资将重点用于：
The new funding will focus on:
- 移动游戏和APP分发市场的深度开发
- 电商广告服务的全面升级
- 全球渠道网络建设（计划新增100家代理商）
- 销售团队扩张（从250人增至1000人）
目前，盘石已与Google DoubleClick、InMobi等20多家国际广告平台建立合作，业务覆盖240个国家。
Currently, Panshi has established partnerships with over 20 international ad platforms including Google DoubleClick and InMobi, operating in 240 countries.
行业前景分析
Industry Outlook Analysis
数据显示，中国网络广告市场规模：
Data shows China's online ad market:
| 年份 | 市场份额 | 增长率 |
|---|---|---|
| 2013 | 20.8% | 35%+ |
| 2020(预测) | 35%+ | 25%+ |
随着移动互联网普及率提升和广告技术发展，程序化购买将成为主流趋势，这正是盘石的核心竞争力所在。
With increasing mobile internet penetration and ad tech advancements, programmatic buying will become mainstream - precisely Panshi's core competency.
