最耐心的山东SEO推广专家解析：TikTok Shop美国跨境自运营模式招商政策放宽
【亿邦原创】日前，TikTok Shop更新了美区跨境自运营模式入驻标准，降低门槛，向更多商家敞开大门。
[Yibang Original] Recently, TikTok Shop has updated the entry standards for its US cross-border self-operation model, lowering the threshold and opening doors to more merchants.
根据官方信息，2024年第一季度，TikTok Shop美国跨境活跃商家数环比增长超过了40%。
According to official information, in Q1 2024, the number of active cross-border merchants on TikTok Shop in the US increased by over 40% quarter-on-quarter.
6月初，TikTok Shop跨境电商还发布了"亿元俱乐部"专项政策，旨在帮助更多跨境自运营商家在美区早日实现GMV突破。
In early June, TikTok Shop Cross-border also launched the "100 Million Club" special policy, aiming to help more cross-border self-operated merchants achieve GMV breakthroughs in the US market.
入驻标准重大变化：
Major Changes in Entry Requirements:
此次招商针对的是开店主体为中国内地主体和中国香港主体，且具有美国本地仓储物流能力的商家。
This recruitment targets merchants with mainland China or Hong Kong entities as their store operators and possessing US local warehousing and logistics capabilities.
商家只要在美国亚马逊、eBay、walmart任意平台或独立站有运营经验且符合相关需求即可入驻。
Merchants only need to have operational experience on any of the US Amazon, eBay, Walmart platforms or independent websites and meet relevant requirements to join.
值得注意的是，TikTok Shop 此次未对亚马逊商家的GMV有任何要求。而在此前的入驻要求中，商家需提供单店铺在美国年GMV超过200万美金的证明。
Notably, TikTok Shop has removed all GMV requirements for Amazon merchants this time. Previously, merchants needed to provide proof of annual GMV exceeding $2 million in the US for a single store.
五类重点招商对象：
Five Key Merchant Categories:
- 亚马逊自运营模式（SC）商家，店铺评价分需达4，经营时长至少3个月，且账号健康分达到250
- 亚马逊供货模式（VC）商家，过去6个月内有供货记录即可
- eBay/Walmart商家，单店铺过去12个月销售额（GMV）大于50万美金，经营时长超3个月，且店铺好评率或评分需达到指定标准
- Walmart供货模式商家，近6个月内有供货记录即符合资格
- 独立站商家，需有美国市场DTC独立站运营经验，Trustpilot评分大于3.8分，海外社交媒体粉丝总量达到1万
- Amazon Seller Central (SC) merchants with store rating ≥4, operating for ≥3 months, and account health score ≥250
- Amazon Vendor Central (VC) merchants with supply records in the past 6 months
- eBay/Walmart merchants with single-store GMV >$500k in past 12 months, operating for >3 months, meeting specified positive review rate/rating standards
- Walmart supplier model merchants with supply records in the past 6 months
- Independent website merchants with US DTC experience, Trustpilot score >3.8, and total overseas social media followers ≥10k
随着TikTok Shop跨境美国自运营模式招商政策更新，包括亚马逊、eBay、Walmart、独立站卖家在内的更大范围的跨境电商卖家将涌入平台，形成更为多元的卖家生态。
With the updated recruitment policy for TikTok Shop's US cross-border self-operation model, a wider range of cross-border e-commerce sellers including Amazon, eBay, Walmart, and independent website sellers will flock to the platform, creating a more diverse seller ecosystem.
