台州SEO优化：为什么谷歌推广没有询盘？5-10万预算投Google广告还是B2B平台？
台州SEO优化：为什么谷歌推广没有询盘？5-10万预算投Google广告还是B2B平台？
Taizhou SEO Optimization: Why No Inquiries from Google Ads? Should You Invest 50-100K in Google Ads or B2B Platforms?
问题核心：外贸B2B推广中，5-10万元预算应该投向Google广告还是B2B平台？
Core Question: For B2B international trade promotion with a 50-100K RMB budget, should you invest in Google Ads or B2B platforms?
根据当前外贸推广发展趋势，Google广告投放更具优势。外贸推广已进入第四阶段，单一渠道效果大不如前。
According to current trends in international trade promotion, Google Ads are more advantageous. Foreign trade promotion has entered its fourth phase, where single-channel approaches are much less effective.
外贸推广四个发展阶段
Four Phases of Foreign Trade Promotion
第一阶段：展会时代
外贸兴起初期，展会效果最佳。早期参展商轻松接单，但现在同行众多，买家减少。
Phase 1: Exhibition Era
In the early days of foreign trade, exhibitions were most effective. Early exhibitors easily received orders, but now there are many competitors and fewer buyers.
第二阶段：搜索引擎+开发信时代
搜索引擎兴起时，开发信效果惊人。但现在买家邮箱已被同行轰炸数百次。
Phase 2: Search Engine + Cold Email Era
When search engines emerged, cold emails were remarkably effective. But now buyers' emails have been bombarded hundreds of times by competitors.
第三阶段：B2B平台时代
平台模式兴起时，B2B平台效果显著。早期上传产品就能获得询盘，但现在同款产品成千上万，需要付费才能获得好排名。
Phase 3: B2B Platform Era
When platform models emerged, B2B platforms were highly effective. Early product uploads easily generated inquiries, but now there are thousands of identical products, requiring payment for good rankings.
第四阶段：整合互联网营销时代
国外买家已被多种渠道分流：Google SEO、Google Ads、B2B平台、社交媒体、小语种搜索等。买家寻找供应商的方式多元化，但多数外贸企业仍局限于单一渠道。
Phase 4: Integrated Internet Marketing Era
International buyers are now distributed across multiple channels: Google SEO, Google Ads, B2B platforms, social media, multilingual searches, etc. Buyers' sourcing methods have diversified, but most foreign trade companies still focus on single channels.
为什么选择Google广告？
Why Choose Google Ads?
1. 精准定位目标市场：可根据地区、语言、兴趣等多维度精准投放
1. Precise Targeting: Can target by region, language, interests and other dimensions
2. 突出核心卖点：通过广告创意直接展示产品独特优势
2. Highlight Key Selling Points: Showcase product advantages directly through ad creatives
3. 流量质量高：主动搜索的买家意向更强
3. Higher Quality Traffic: Buyers who actively search have stronger purchase intent
4. 数据透明可控：实时监控投放效果，灵活调整策略
4. Transparent and Controllable Data: Real-time monitoring of performance allows flexible strategy adjustments
SEO建议：对于台州企业，建议采用"Google广告+SEO优化+社交媒体"的整合营销策略，预算分配可考虑60%Google广告，20%SEO，20%社交媒体。
SEO Recommendation: For Taizhou enterprises, we recommend an integrated marketing strategy combining "Google Ads + SEO + Social Media". Budget allocation could be 60% Google Ads, 20% SEO, and 20% social media.
