Google推广必备：WordPress、Wix等网站生成器如何选择
对于从事跨境外贸出口的企业来说，建立可靠的网站并制定有效的Google推广策略至关重要。选择合适的网站生成器，如WordPress、Wix等，是成功的第一步。这些工具旨在帮助用户快速搭建专业网站，无需深入代码或设计知识，从而专注于优化Google推广活动。
For businesses engaged in cross-border foreign trade exports, building a reliable website and developing an effective Google advertising strategy is crucial. Choosing the right website builder, such as WordPress or Wix, is the first step to success. These tools are designed to help users quickly set up professional websites without deep coding or design knowledge, allowing them to focus on optimizing Google advertising campaigns.
网站生成器的核心目标包括：简化网站搭建过程，解决设计和代码问题；让非技术人员独立完成建站；提供模板支持，提升效率。通过比较分析，我们总结出如何根据个人优势选择工具，以支持您的Google推广计划。
The core goals of website builders include: simplifying the website setup process, addressing design and code issues; enabling non-technical users to build sites independently; and providing template support to enhance efficiency. Through comparative analysis, we've summarized how to choose a tool based on personal strengths to support your Google advertising plan.
站长类型分为四类：1) 程序出身、不擅长设计的站长；2) 设计出身、不熟悉代码的站长；3) 设计和代码都精通的站长；4) 对两者都不熟悉的站长。根据类型，WordPress适合第一类，Webflow适合第二类，Squarespace适合第四类，而第三类可自由选择。Webflow是通用性最强的选项，能帮助各种站长轻松实施Google推广。
Website owners can be categorized into four types: 1) Those with a programming background but weak in design; 2) Those with a design background but unfamiliar with code; 3) Those proficient in both design and code; 4) Those unfamiliar with both. Based on type, WordPress suits the first group, Webflow the second, Squarespace the fourth, and the third can choose freely. Webflow is the most versatile option, helping all types of owners easily implement Google advertising.
Squarespace：最适合非技术型站长，无需代码或设计基础，可快速构建响应式网站，支持免费注册，发布方案从每月8至24美元。类似工具如Wix也适合结构化模板用户，基本免费，进阶功能费用可达25美元每月。这些工具能简化网站管理，让您更专注于Google推广优化。
Squarespace: Best for non-technical website owners, requiring no code or design basics, it allows quick setup of responsive websites with free registration and publishing plans from $8 to $24 per month. Similar tools like Wix are ideal for users preferring structured templates, with basic free plans and advanced features costing up to $25 monthly. These tools simplify website management, letting you focus on optimizing Google advertising.
WordPress：作为免费博客建站程序，安装简便，拥有丰富第三方模板和插件，但需一定技术基础，服务器选择有限，可能影响Google推广的加载速度。Craft作为内容管理系统，免费用于简单网站，进阶服务费用较高。
WordPress: As a free blog-building platform, it's easy to install with abundant third-party templates and plugins, but requires some technical knowledge, limited server options, which might affect Google advertising loading speeds. Craft, a content management system, is free for simple sites with higher costs for advanced services.
Webflow：适合设计出身站长，功能全面，代码要求低，提供拖放界面和个性化设计，定价从免费到70美元每月，支持创建最多20个免费网站。类似工具Webydo提供拖放编辑器，自动生成标准代码，定价9至85美元每月，最高250美元，助力高效Google推广实施。
Webflow: Ideal for design-oriented owners, it offers comprehensive features with low code requirements, providing drag-and-drop interfaces and personalized designs, priced from free to $70 monthly, supporting up to 20 free sites. Similar tools like Webydo offer drag-and-drop editors that auto-generate standard code, priced from $9 to $85 monthly, up to $250, facilitating efficient Google advertising implementation.
总之，选择网站生成器时，结合自身技能和Google推广需求，能最大化在线曝光和业务增长。参考本文建议，找到最适合您的工具，开启成功的跨境外贸之旅。
In summary, when choosing a website builder, combine your skills with Google advertising needs to maximize online exposure and business growth. Refer to this article's advice to find the best tool for you and embark on a successful cross-border trade journey.
