2022年最佳外贸独立站排名检测工具推荐 - Alexa替代方案
Alexa服务终止公告 | Alexa Service Termination Notice
2022年5月1日起，Alexa正式终止服务。这个互联网时代的网站排名风向标就此落幕。
As of May 1, 2022, Alexa officially terminated its services. This iconic website ranking indicator of the Internet era has come to an end.
亚马逊并未公布关闭Alexa的具体原因，但对于外贸独立站运营者来说，我们更关心的是：Alexa停止服务后，还有哪些权威的网站排名检测工具可用？
Amazon hasn't disclosed the specific reasons for shutting down Alexa, but for foreign trade independent website operators, we are more concerned about: What authoritative website ranking analysis tools are available after Alexa's termination?
四大Alexa替代工具推荐 | Top 4 Alexa Alternatives
1. Semrush
几乎所有外贸公司都会使用Semrush来监测独立站状态。Semrush在中国大陆设有办事处(zh.semrush.com)，是一款全面的在线营销竞争情报平台，可用于分析网站流量、关键词、来源、排名及外链等数据。
Almost all foreign trade companies use Semrush to monitor their independent websites. With a China office (zh.semrush.com), Semrush is a comprehensive online marketing competitive intelligence platform for analyzing website traffic, keywords, sources, rankings and backlinks.
2. Ahrefs
号称除Google外第二大索引库(ahrefs.com)，在数据丰富度上具有优势。特别推荐使用Ahrefs进行网站优化分析诊断。
Known as the second largest index after Google (ahrefs.com), Ahrefs excels in data richness. Highly recommended for website optimization analysis and diagnosis.
3. Similarweb
擅长关键词分析、热门内容分析、竞争对手分析和网站排名分析。用户体验优秀，提供浏览器插件和WordPress兼容支持。
Specializes in keyword analysis, popular content analysis, competitor analysis and website ranking analysis. Excellent user experience with browser extensions and WordPress compatibility.
4. Backlinko
由SEO大神Brian Dean创建，更适合有一定经验的外贸独立站运营者作为辅助工具。
Created by SEO expert Brian Dean, more suitable as an auxiliary tool for experienced foreign trade website operators.
工具选择建议 | Tool Selection Advice
Semrush、Ahrefs和Similarweb被称为SEO三驾马车：
Semrush, Ahrefs and Similarweb are known as the Three SEO Powerhouses:
- Semrush - 关键词研究与竞品监测 | Keyword research & competitor monitoring
- Ahrefs - 反向链接分析 | Backlink analysis
- Similarweb - 流量分析 | Traffic analysis
对于新手，建议从这三者中选择一个。如果只需简单排名检测，可考虑小众工具serprobot。
For beginners, we recommend choosing one of these three. For basic ranking checks, consider the niche tool serprobot.
希望这些推荐能帮助您找到合适的Alexa替代方案！
Hope these recommendations help you find suitable Alexa alternatives!
