用户体验最好的出口产品找买家 - 株洲谷歌竞价推广哪家好？襄阳黑茯茶俏销俄罗斯案例分析
襄阳日报记者陈昌东 | Xiangyang Daily Reporter Chen Changdong
1月23日上午，尽管天气寒冷，但位于谷城县紫金镇的汉家刘氏茶业股份有限公司的厂区内仍是一片繁忙的生产景象。
On the morning of January 23rd, despite the cold weather, the factory area of Hubei Hanjia Liushi Tea Co., Ltd. located in Zijin Town, Gucheng County was still bustling with production activities.
车间内的工人们正在操控设备按照黑茯茶的生产工序对茶叶进行杀青发酵，车间外的工人们将一盒盒包装精美、印有俄文的成品黑茯茶搬运上车，准备出口俄罗斯。
Inside the workshop, workers were operating equipment to process tea leaves according to the production procedures of dark Fu tea, while outside, workers were loading exquisitely packaged finished dark Fu tea products with Russian labels onto trucks for export to Russia.
俄罗斯市场反响热烈 | Positive Market Response in Russia
"2016年元旦节刚过，汉家刘氏茶业就接到众多俄罗斯经销商的来电，反映莫斯科市民很喜欢汉家刘氏黑茯茶的浓郁口味和茶香，希望企业继续加大对俄罗斯的出口量"
"Right after the 2016 New Year, Hanjia Liushi Tea received numerous calls from Russian distributors, reporting that Moscow residents greatly enjoyed the rich flavor and aroma of Hanjia Liushi Dark Fu Tea, hoping the company would continue to increase exports to Russia."
汉家刘氏茶业股份公司董事长刘家国当天兴奋地告诉记者，在刚过去的一年，刘氏黑茯茶就出口俄罗斯4亿卢布，折合人民币3600万元。
Liu Jiaguo, Chairman of Hanjia Liushi Tea Co., Ltd., excitedly told reporters that in the past year alone, Liu's Dark Fu Tea exported 400 million rubles (approximately 36 million RMB) to Russia.
差异化竞争战略 | Differentiation Competitive Strategy
汉家刘氏茶业实行"差异化"竞争，多元化发展，以祖辈独创的刘氏黑茯茶为突破口，投身于国家"一带一路"发展战略，进军俄罗斯市场。
Hanjia Liushi Tea implements a "differentiation" competitive strategy with diversified development, using the unique Liu's Dark Fu Tea created by ancestors as a breakthrough to participate in the national "Belt and Road" development strategy and enter the Russian market.
为提高对俄出口产品质量，汉家刘氏黑茯茶是精选一年以上的嫩芽或嫩叶的黑茶毛料，采取黑砖茶、花砖茶与茯砖茶融为一体的独特的紧压砖方法。
To improve export product quality to Russia, Hanjia Liushi Dark Fu Tea selects black tea raw materials from tender buds or leaves aged over one year, adopting a unique compressed brick method that combines dark brick tea, flower brick tea and Fu brick tea.
国际化布局 | International Expansion
2015年3月，汉家刘氏茶业在莫斯科设立"中国湖北汉家刘氏茶业股份有限公司驻俄罗斯代表处"和"汉家刘氏茶坊专卖店"。
In March 2015, Hanjia Liushi Tea established "Hubei Hanjia Liushi Tea Co., Ltd. Russian Representative Office" and "Hanjia Liushi Tea House Franchise Store" in Moscow.
刘氏黑茯茶目前已进入俄罗斯的科斯特罗马州、莫斯科州等5个州，开设有加盟店、代理店50余家。
Liu's Dark Fu Tea has now entered 5 Russian states including Kostroma and Moscow, with over 50 franchise and agency stores opened.
产能扩张计划 | Production Capacity Expansion Plan
为提高对俄黑茯茶出口量，汉家刘氏茶业今年正投资三亿元在谷城县紫金镇建立全国最大的黑茯茶加工厂，到时有世界上最先进的黑茯茶自动化生产线三条，有10万立方米的仓库，具备1万吨的黑茯茶生产能力。
To increase dark Fu tea exports to Russia, Hanjia Liushi Tea is investing 300 million yuan this year to build China's largest dark Fu tea processing plant in Zijin Town, Gucheng County. When completed, it will have three of the world's most advanced dark Fu tea automated production lines, a 100,000 cubic meter warehouse, and a production capacity of 10,000 tons of dark Fu tea.
责任编辑：宋林峻 | Editor: Song Linjun
