Miravia助力时尚品牌巴莫尔在西班牙市场实现5%超高转化率
随着全球时尚潮流的演变，欧洲市场对时尚产品的需求持续增长。年轻消费者成为市场主力，他们追求个性化选择并期望与品牌建立情感连接。中国品牌出海面临诸多挑战，但巴莫尔(Bamoer)这个时尚饰品品牌却在西班牙市场取得了亮眼成绩。
As global fashion trends evolve, the demand for fashion products in the European market continues to grow. Young consumers have become the main market force, seeking personalized choices and expecting emotional connections with brands. While Chinese brands face many challenges when going global, the fashion jewelry brand Bamoer has achieved remarkable success in the Spanish market.
01 亮眼成绩：17%加购率与5%转化率
01 Outstanding Performance: 17% Add-to-Cart Rate and 5% Conversion Rate
以森林为灵感的快时尚饰品品牌巴莫尔，在Miravia平台上取得了惊人成绩：17%的加购率和5%的转化率。进驻Miravia前，巴莫尔通过市场调研发现西班牙市场与其品牌调性高度匹配，于是针对性地开发产品并随季节更新迭代。
The forest-inspired fast fashion jewelry brand Bamoer has achieved impressive results on the Miravia platform: a 17% add-to-cart rate and 5% conversion rate. Before joining Miravia, Bamoer conducted market research and found that the Spanish market highly matched its brand identity, leading to targeted product development and seasonal updates.
02 克服挑战：精准营销与材质科普
02 Overcoming Challenges: Precision Marketing and Material Education
巴莫尔面临的主要挑战是如何让更多西班牙消费者认可其产品。品牌采取以下策略：
- 与Miravia平台深度合作，利用站内外营销资源
- 与KOL合作增强社交媒体影响力
- 开发4000+SKU，聚焦核心产品深度推广
- 通过925银材质科普教育消费者辨别真伪
Bamoer's main challenge was gaining recognition from more Spanish consumers. The brand adopted the following strategies:
03 选择Miravia：拓展西班牙市场的明智之选
03 Choosing Miravia: A Smart Choice for Expanding in the Spanish Market
西班牙是欧洲少数电商正增长的国家，智能手机普及率达81%。Miravia作为阿里旗下平台，为品牌提供稳定支持，并计划在西班牙建立物流仓库，这将进一步助力中国品牌出海。
Spain is one of the few European countries with positive e-commerce growth, boasting an 81% smartphone penetration rate. As an Alibaba-affiliated platform, Miravia provides stable support for brands and plans to establish logistics warehouses in Spain, which will further assist Chinese brands in going global.
巴莫尔的成功经验证明：精准市场定位、创新产品设计和多元化营销策略是中国品牌出海的关键。品牌秉承"独特如你"的理念，通过Miravia平台在西班牙市场实现了快速增长。
Bamoer's success story proves that precise market positioning, innovative product design, and diversified marketing strategies are key for Chinese brands going global. Adhering to the concept of "As unique as you", the brand achieved rapid growth in the Spanish market through the Miravia platform.
