为什么你的谷歌推广效果不好？符合谷歌SEO的网站建设指南
随着外贸行业的蓬勃发展，越来越多的企业开始重视谷歌SEO优化并搭建独立站。但许多企业使用的模板站仅具备展示功能，完全不符合Google SEO的基本要求。
With the rapid development of foreign trade industry, more and more enterprises are paying attention to Google SEO optimization and building independent websites. However, many template sites used by enterprises only have display functions and don't meet the basic requirements of Google SEO.
一、多语言网站的SEO问题
1. Multilingual Website SEO Issues
许多企业官网同时设置中文版和英文版，但不建议将两者放在同一个网站上。如果主要面向国内市场，只需制作中文版即可。因为国内SEO遵循百度规则，与谷歌SEO完全不同。
Many official websites have both Chinese and English versions, but it's not recommended to place them on the same site. If mainly targeting domestic market, Chinese version alone is sufficient because Baidu SEO rules are completely different from Google SEO.
二、URL结构优化
2. URL Structure Optimization
符合谷歌SEO的URL样式应为：domain.com/keyword-target。WordPress网站允许自定义URL，这是其SEO优势之一。
Google SEO-compliant URL format should be: domain.com/keyword-target. WordPress allows custom URLs, which is one of its SEO advantages.
三、页面SEO要素
3. On-Page SEO Elements
使用SEO工具检测发现，许多模板站存在严重问题：
SEO tool analysis reveals serious issues in many template sites:
- 缺少meta description和meta keywords | Missing meta description and keywords
- 图片没有alt属性 | Images lack alt attributes
- 标题标签(Title Tag)优化不足 | Poor title tag optimization
这些问题会严重影响网站在谷歌的排名表现。
These issues will significantly impact Google ranking performance.
四、WordPress建站优势
4. Benefits of WordPress
相比其他建站平台，WordPress具有以下SEO优势：
Compared to other platforms, WordPress offers these SEO advantages:
- 完全可控的URL结构 | Fully controllable URL structure
- 丰富的SEO插件支持 | Abundant SEO plugin support
- 响应式设计适配移动端 | Responsive design for mobile
- 内容管理系统便于更新 | Easy-to-update CMS
五、SEO优化关键步骤
5. Key SEO Optimization Steps
- 关键词研究：使用专业工具进行充分的关键词分析 | Keyword research: Conduct thorough analysis using professional tools
- 内容创作：生产高质量、原创的内容 | Content creation: Produce high-quality, original content
- 持续更新：保持网站内容活跃度 | Continuous updates: Maintain content freshness
- 外链建设：获取高质量反向链接 | Link building: Acquire high-quality backlinks
如需专业的WordPress建站和SEO优化服务，欢迎随时联系我们。
For professional WordPress development and SEO optimization services, feel free to contact us anytime.
