从"丑拖鞋"到年销3000万：福建6人小公司的跨境电商传奇
2021年，英语不好的刘世奇靠着翻译软件，与加拿大客户从晚上七点聊到第二天早上九点，最终谈成了200双定制拖鞋的订单。这个订单成为他创业的起点，当时公司只有他一个人。
In 2021, Liu Shiqi, who was not fluent in English, relied on translation software to negotiate with a Canadian client from 7 pm to 9 am the next morning, finally securing an order for 200 pairs of customized slippers. This order marked the beginning of his entrepreneurial journey, when the company consisted of only him.
这位土木工程专业的毕业生采用"397"工作制——下午3点上班，早上9点下班，每天工作18小时。第二年，他一个人完成了1000多万元的销售额。
The civil engineering graduate adopted a "397" work schedule—starting at 3 pm and finishing at 9 am, working 18 hours a day. In the second year, he alone achieved sales of over 10 million yuan.
发现"丑拖鞋"商机
Discovering the "Ugly Slippers" Opportunity
2023年，刘世奇将目光聚焦在设计夸张的"丑拖鞋"上。这种国内不被看好的产品，在美国却成为"潮经济"。如今他的6人公司靠着130款"丑拖鞋"，年销售额超过3000万元，毛利率高达92%。
In 2023, Liu Shiqi focused on exaggeratedly designed "ugly slippers". This product, not favored in China, became a "trendy economy" in the US. Now his 6-person company, with 130 styles of "ugly slippers", achieves annual sales exceeding 30 million yuan, with a gross profit margin as high as 92%.
精准定位美国市场
Precise Positioning in the US Market
刘世奇研究发现美国客户偏好夸张元素，如大亮片、大闪片等能展现个性的设计。他借鉴头部企业的策略，研究时尚杂志流行色彩，将关键元素融入产品设计。一双"丑拖鞋"售价可达145美元，比阿迪达斯运动鞋还高。
Liu's research found that American customers prefer exaggerated elements, such as large sequins and flashy designs that showcase personality. He adopted strategies from leading companies, studied color trends in fashion magazines, and incorporated key elements into product design. A pair of "ugly slippers" can sell for up to $145, higher than Adidas sports shoes.
用服务创造差异化
Creating Differentiation Through Service
刘世奇特别重视客户服务。他曾为10万双拖鞋的订单，连续7天与客户沟通，甚至切开拖鞋展示材质差异。最终靠真诚和专业赢得大单，该客户至今仍在持续回购。
Liu places special emphasis on customer service. For an order of 100,000 pairs of slippers, he communicated with the client for 7 consecutive days, even cutting open slippers to show material differences. He ultimately won the big order with sincerity and professionalism, and this client continues to place repeat orders to this day.
AI赋能业务增长
AI Empowers Business Growth
2023年，刘世奇引入AI技术：
- 产品设计周期从1个月缩短至2天
- 订单转化率从9.96%提升到21.67%
- 广告投放效率提升2.4倍
In 2023, Liu introduced AI technology:
- Product design cycle shortened from 1 month to 2 days
- Order conversion rate increased from 9.96% to 21.67%
- Advertising efficiency improved by 2.4 times
2025年目标：刘世奇计划将业务拓展至欧洲市场，实现5000万元的年销售额目标。
2025 Goal: Liu plans to expand into the European market, aiming for annual sales of 50 million yuan.
