外贸企业如何做好谷歌推广？附谷歌广告创建详细教程

外贸企业如何做好谷歌推广？附谷歌广告创建详细教程

How to Do Google Promotion for Foreign Trade? Detailed Tutorial on Creating Google Ads

谷歌作为全球领先的搜索引擎，在全球大多数国家和地区占据着主导地位。对于中国外贸企业来说，谷歌广告是拓展海外市场的重要渠道，能够将产品信息精准推送给全球潜在客户，带来大量询盘和订单。

Google is the world's leading search engine, dominating most countries and regions. For Chinese foreign trade enterprises, Google Ads is a vital channel for expanding overseas markets, enabling precise delivery of product information to global potential customers and generating numerous inquiries and orders.

虽然创建首个Google AdWords广告系列看似简单（后台有指引，官方有文档），但实际上这是一个需要专业思考的问题。广告结构的设置将直接影响后续管理和优化效果，也能反映出PPC广告管理人员的策略水平。

Although creating your first Google AdWords campaign may seem straightforward (with backend guidance and official documentation available), it actually requires professional consideration. The setup of the ad structure will directly impact subsequent management and optimization, and can reflect the strategic level of PPC ad managers.

账户结构的规划因人而异，取决于：
- 营销目标
- 预算规模
- 账户体量
但有经验的PPC管理者都会遵循以下原则：
- 以目标为导向
- 最大化投资回报率(ROI)
- 便于管理
- 分阶段实施

Account structure planning varies by individual, depending on:
- Marketing objectives
- Budget size
- Account scale
However, experienced PPC managers all follow these principles:
- Goal-oriented
- Maximize ROI
- Easy to manage
- Implement in phases