Google推广：外贸原单鞋的三种类型解析
Google推广：外贸原单鞋的三种类型解析
Google Ads: Analysis of Three Types of Foreign Trade Original Shoes
为什么选择Google推广？ 作为全球领先的数字营销平台，Google推广能帮助外贸企业精准触达海外目标客户，提升品牌曝光和转化率。
Why choose Google Ads? As the world's leading digital marketing platform, Google Ads helps foreign trade enterprises accurately reach overseas target customers and improve brand exposure and conversion rates.
外贸原单鞋是什么意思？ 外贸鞋顾名思义就是对外出口卖到外国的鞋子，这类鞋子一般都是由全世界各国一二线鞋类品牌商为节约生产成本而在中国贴牌生产的鞋子。
What are foreign trade original shoes? As the name suggests, foreign trade shoes are shoes exported to foreign countries. These shoes are generally OEM-produced in China by first- and second-tier footwear brands worldwide to save production costs.
第一种外贸鞋：品牌授权尾单
First Type: Brand-authorized Overstock
我国是世界鞋子工厂，充足而廉价的劳动力是吸引国外品牌商的主要因素。国外品牌如耐克、阿迪在我国找一些有实力的厂家授权OEM，成为他们的生产基地。
China is the world's shoe factory, with abundant and cheap labor being the main factor attracting foreign brands. International brands like Nike and Adidas authorize OEM production in China through capable manufacturers.
第二种外贸鞋：A品精仿鞋
Second Type: Grade A Replicas
国内一些没有耐克、阿迪授权的厂生产的精仿鞋，其实物料、设计、工序、质量控制也是按照耐克、阿迪的正品鞋一样的，行内称A品鞋。
Some domestic factories without Nike or Adidas authorization produce high-quality replicas using the same materials, designs, processes and quality control as genuine products, known as Grade A shoes in the industry.
第三种外贸鞋：海外擦边球产品
Third Type: Overseas Grey Market Products
国外也有做擦边球生意的，那些没有获得耐克、阿迪授权的那些鞋生意人，来到中国，找中国的鞋厂代工或OEM，生产出耐克、阿迪的鞋子。
Some overseas businessmen operating in legal grey areas come to China to commission OEM production of Nike and Adidas shoes without official authorization.
Google推广如何助力外贸鞋业？ 通过Google推广的精准定位功能，外贸鞋企业可以：
How can Google Ads help the foreign trade shoe industry? Through the precise targeting of Google Ads, foreign trade shoe companies can:
- 精准触达海外批发商和零售商
- Accurately reach overseas wholesalers and retailers
- 建立品牌国际形象
- Build international brand image
- 提高产品转化率
- Improve product conversion rates
