谷歌竞价推广哪家好做？史上最全的谷歌SEO URL优化指南

谷歌竞价推广哪家好做？史上最全的谷歌SEO URL优化指南

Which Google Ads Agency is Best? The Ultimate Guide to Google SEO URL Optimization

导读/Introduction: 很多公司在没有接触系统完整的SEO知识时，公司网站在搭建和优化推广，Url命名千奇百怪。一些网站同步做国内和出海独立站优化时，通常也会将百度和谷歌seo优化规则的混淆，导致优化效果不佳。本篇文章就谷歌SEO Url优化规则进行讲解，便于您深入理解和优化网站网址结构。

Many companies lack systematic SEO knowledge when building and optimizing their websites, resulting in oddly named URLs. When simultaneously optimizing domestic and overseas independent stations, many often confuse Baidu and Google SEO rules, leading to poor optimization results. This article explains Google SEO URL optimization rules to help you better understand and optimize your website's URL structure.

一、HTTPS协议/HTTPS Protocol

1. 什么是HTTPS？/What is HTTPS?
HTTPS（超文本传输安全协议）是一种互联网通信协议，可保护用户计算机与网站之间传输的数据的完整性和机密性。谷歌建议所有网站尽可能都使用HTTPS。

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data transmitted between users' computers and websites. Google recommends all websites use HTTPS whenever possible.

2. 使用HTTPS时请注意以下事项/Important Notes When Using HTTPS:
① 确保HTTPS证书是最新的
② 确认您的证书涵盖与您网站对应的所有主机名
③ 旧版协议易受攻击；请务必使用最新版 TLS 库
④ 在 HTTPS 网页上只嵌入 HTTPS 内容
⑤ 确保 HTTP 网站和 HTTPS 网站上的内容相同

① Ensure your HTTPS certificate is up-to-date
② Confirm your certificate covers all hostnames corresponding to your website
③ Older protocols are vulnerable; always use the latest TLS library
④ Only embed HTTPS content on HTTPS pages
⑤ Ensure identical content on HTTP and HTTPS versions

二、子域名优化/Subdomain Optimization

子域名 vs 子栏目/Subdomain vs Subfolder:
谷歌官方表示两者对SEO效果相同，但建议选择可以长期使用的结构。流量大的网站可使用子域名（如blog、support），新站建议使用子栏目。

Google states both have equal SEO impact, but recommends choosing a structure for long-term use. Large sites may use subdomains (e.g., blog, support), while new sites should prefer subfolders.

三、域名选择/Domain Selection

选择简短易记、具有品牌价值的域名，如Google、Baidu等。

Choose short, memorable and brandable domains like Google, Baidu.

四、顶级域名/Top-Level Domains

.com是最佳选择，特定国家/地区可使用ccTLD（如.cn）。

.com is preferred, while country-specific sites may use ccTLDs (e.g., .cn).

五、URL结构最佳实践/URL Structure Best Practices

1. 使用简单描述性词语/Use Simple Descriptive Words
示例：http://en.wikipedia.org/wiki/Aviation/

2. 使用连字符/Use Hyphens
正确：https://www.example.com/green-dress/
错误：https://www.example.com/green_dress/

3. 避免特殊字符/Avoid Special Characters
避免逗号、分号、冒号、空格等特殊符号

4. 统一使用小写/Use Lowercase Consistently
防止大小写混淆导致的重复内容问题

1. Use simple descriptive words in URLs
2. Hyphens (-) are better than underscores (_)
3. Avoid special characters like commas, spaces
4. Consistently use lowercase to prevent duplicate content issues

总结/Conclusion

创建SEO友好的URL并不复杂，但规范的URL结构会直接影响搜索排名和流量。遵循谷歌官方指南，建立清晰、简洁的网址结构。

Creating SEO-friendly URLs isn't complicated, but standardized URL structures directly impact search rankings and traffic. Follow Google's official guidelines to build clear, concise URL structures.