外贸寒冬下如何突围？吉林谷歌竞价推广与浙江外贸经验分享
中国外贸面临挑战 | China's Export Challenges
根据海关总署最新数据，4月我国出口同比增速仅为3.9%，较上月14.7%大幅下降。长三角地区1-4月进出口增速普遍回落，其中江苏机电产品出口下降16%。
According to customs data, China's export growth slowed to 3.9% YoY in April, down sharply from 14.7% in March. The Yangtze River Delta region saw export declines, with Jiangsu's mechanical/electrical exports dropping 16%.
海运价格回落但订单不足 | Shipping Costs Fall But Orders Decline
国际海运价格从疫情高峰回落，亚洲-美西航线运费比去年高点下降1/3。但义乌商户反映，虽然运费降低，但订单量明显减少，主要受全球经济低迷影响。
International shipping rates have fallen from pandemic peaks, with Asia-US West Coast rates down 1/3 from 2021 highs. However, Yiwu merchants report fewer orders despite lower costs, mainly due to global economic slowdown.
东南亚竞争加剧 | Growing Southeast Asia Competition
3月以来东南亚国家出口大幅增长，劳动密集型产业订单转移明显。宁波铭朗服装通过专注欧美中高端定制市场，出口量逆势增长30%。
Southeast Asian exports have grown significantly since March, with labor-intensive orders shifting. Ningbo Minglang Garment achieved 30% export growth by focusing on high-end EU/US custom markets.
企业应对策略 | Corporate Strategies
1. 吉林谷歌竞价推广：外贸企业可通过精准投放Google Ads获取高质量海外客户，相比亚马逊平台更直接高效。
2. 浙江企业经验：宁波海威汽车零件通过在海外建厂降低成本，提高交付稳定性。
1. Jilin Google Ads: Exporters can use targeted Google Ads for quality overseas leads, more direct than Amazon.
2. Zhejiang Examples: Ningbo Haiwei Auto Parts established overseas plants to reduce costs and improve delivery reliability.
外贸未来方向 | Future Directions
"精益制造是外贸行业未来方向"，提升产品品质和国际竞争力是关键。尽管面临挑战，中国外贸企业通过创新和转型正在寻找新的增长点。
"Lean manufacturing is the future," with quality and competitiveness being key. Despite challenges, Chinese exporters are finding new growth through innovation.
