清镇SEO推广公司：谷歌竞价推广功能深度解析
谷歌——世界最大的广告公司
Google - The World's Largest Advertising Company
坊间流传这样的说法：Google不是科技公司，它是全世界最大的广告公司。的确，Google的大部分收入都来自于广告业务（AdWords）。
There's a saying in the industry: Google isn't a tech company, it's the world's largest advertising company. Indeed, most of Google's revenue comes from advertising (AdWords).
AdWords有两个主要的盈利模型：
AdWords has two main revenue models:
1. 搜索引擎广告，比如在Google搜索了关键词后，在搜索结果顶部或右侧会显示相关性较高的广告。这些广告是依据用户输入的关键词而显示的，一般来说也是用户感兴趣的，自然也是用户比较有可能会点击的，这个模式是按CPC收费的。
1. Search engine advertising, where relevant ads appear at the top or right side of search results after users enter keywords. These ads are displayed based on the keywords users input, generally matching user interests and thus more likely to be clicked. This model charges by CPC (Cost Per Click).
2. 展示广告网络。网站主和开发者们通过Google的AdSense产品和Google进行合作，把他们的网页的一批广告位让给了Google。
2. Display advertising network. Website owners and developers cooperate with Google through AdSense, allocating ad spaces on their webpages to Google.
实时竞价系统
Real-time Bidding System
当用户在浏览网页时，Google的实时竞价系统会根据用户的Cookies、地理位置、浏览网页的内容等信息，选出最适合展示给用户且出价最高的广告。
When users browse webpages, Google's real-time bidding system selects the most suitable and highest-bidding ads based on user cookies, geographic location, and webpage content.
清镇SEO推广公司提示： Google由此成为了世界上最大的广告公司。AdSense是根据CPC计价的，作为网站用户的我们每点击广告一次，广告主都要付一笔钱给Google。
Qingzhen SEO Promotion Company Tip: This makes Google the world's largest advertising company. AdSense charges by CPC - every time we as website users click an ad, advertisers pay Google.
百度的模型和Google如出一辙，不同的是百度的是汉语的。
Baidu's model is identical to Google's, the only difference being it operates in Chinese.
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