跨境电商卖家必看：亚马逊100%显示划线价(List Price)的3种实操方法
跨境电商运营中，划线价(List Price)是提升产品转化率的重要元素。本文将详细介绍三种经过验证的设置方法。
In cross-border e-commerce operations, the List Price is a crucial element for improving product conversion rates. This article details three proven setup methods.
方法一：新品促销法 | Method 1: New Product Promotion
适用于新品：
- 产品开售时设置List Price+优惠券/折扣码
- 持续出单一周(可通过站外推广)
- 关闭优惠券，恢复原价
- 如未显示，通过模板刷新your price和list price
For new products:
- Set List Price + coupon/discount code at launch
- Maintain sales for one week (can use off-site promotion)
- Remove coupon and restore original price
- If not displayed, refresh your price and list price via template
方法二：大小号配合法 | Method 2: Multi-Account Strategy
操作步骤：
- 大号设置：List Price $100，售价$50
- 小号跟卖$100并确保每日出单
- 约一周后，List Price将稳定显示$100
Steps:
- Main account: Set List Price $100, selling price $50
- Sub-account follows at $100 with daily sales
- After about one week, List Price will consistently show $100
方法三：渐进调整法 | Method 3: Gradual Adjustment
技巧要点：
后台设置高于实际售价的List Price，若不显示则逐步调整价格，直到成功显示。List Price和Was Price可同时存在。
Key points:
Set List Price higher than actual price in backend. If not displayed, adjust gradually until successful. Both List Price and Was Price can coexist.
Was Price设置技巧 | Was Price Setup Tips
两种有效方法：
- 分阶段降价：先降至中等价格销售7天以上，再降至目标Was Price
- 一次性大幅降价：设置远低于市场价的惊人低价
注意：频繁调价特别是降至历史最低价会导致Was Price消失。
Two effective methods:
- Phased price reduction: First reduce to medium price for 7+ days, then to target Was Price
- One-time significant price drop: Set surprisingly low price far below market
Note: Frequent price adjustments, especially to historical lows, will cause Was Price to disappear.
常见问题 | Common Issues
划线价不显示的可能原因：
- 系统自动生成，卖家无操作权限
- 部分类目(如杂货、音乐)不支持
- 全网无近期该价格销售记录
Possible reasons List Price doesn't display:
- Automatically generated by system, no seller control
- Not supported in some categories (e.g. groceries, music)
- No recent sales at this price across the web
SEO优化提示：本文包含跨境电商、亚马逊运营、List Price设置等核心关键词，适合作为SEO文章发布。
SEO Tip: This article contains core keywords like cross-border e-commerce, Amazon operations, List Price setup, making it ideal for SEO content.
