速卖通男装与美容行业战略升级：告别低价战，聚焦欧美市场
【核心战略】全球跨境电商平台速卖通近期在卖家大会上宣布了男装、美容及假发行业的重大战略调整。
【Key Strategy】AliExpress unveiled major strategic upgrades for men's fashion, beauty and wig industries during recent seller conference.
一、男装行业爆发式增长
1. Men's Fashion: Explosive Growth
速卖通男装行业负责人罗逸云透露，2014年男装品类增速超200%，远高于平台平均水平。重点发展品类包括：外套、卫衣、T恤、衬衫和牛仔裤。其中袜子和泳裤被列为潜力蓝海类目。
Data shows men's fashion category achieved 200%+ growth in 2014, outperforming platform average. Core categories include jackets, hoodies, T-shirts, dress shirts and jeans, with socks and swim trunks identified as emerging blue-ocean segments.
二、市场战略转型
2. Market Strategy Shift
虽然俄罗斯市场已从卢布危机中恢复，但美国和西班牙将成为2015年重点拓展市场。平台建议卖家深入研究这两个国家消费者的购买偏好。
While Russian market shows strong recovery from Ruble crisis, US and Spain will be key focus markets for 2015. Sellers are advised to study consumer preferences in these regions.
三、搜索算法重大调整
3. Search Algorithm Overhaul
针对愈演愈烈的价格战，速卖通将实施严格管控：
• 异常低价商品将被直接屏蔽
• 设置价格阈值（如T恤低于4-5美元将被降权）
同时将重点打击商品同质化和尺码不规范问题。
To combat destructive price wars:
• Unreasonably low-priced items will be delisted
• Price floors will be enforced (e.g. T-shirts below $4-5 will be demoted)
Product homogenization and sizing issues will also be addressed.
四、美容行业机遇
4. Beauty Industry Opportunities
美容品类同样保持200%+增速，重点类目包括：彩妆、美甲、健康用品和美发工具。平台鼓励品牌商家入驻，类似御泥坊这样的优质国货将获更多支持。
Beauty category maintains 200%+ growth, with cosmetics, nail art, health products and hair tools as key segments. Platform welcomes brand merchants like domestic skincare leader Yunifang.
五、假发行业全球布局
5. Global Wig Market Expansion
中国占据全球假发出口量60%以上，2015年将重点开发：
• 非洲市场（增速已超美国）
• 白人彩色假发市场
China controls 60%+ of global wig exports. 2015 focus includes:
• African market (outpacing US growth)
• Colored wigs for Caucasian consumers
【获取更多】 下载雨果网APP或关注cifnews微信公众号
【Learn More】 Download Cifnews APP or follow WeChat official account
