如何做好特货产品独立站？从建站到推广的完整指南
一、特货独立站建站选择 | Part 1: Choosing E-commerce Platform
跨境电商特货产品如何做独立站？ 答案是肯定的。市面上有woocommerce、magento、opencart等支持特货产品的系统。
Can special products be sold on independent websites? The answer is definitely yes. There are platforms like Woocommerce, Magento, and Opencart that support special products.
二、收款解决方案 | Part 2: Payment Solutions
PayPal近期大规模冻结中国卖家账户，风险极高。建议选择持有正规牌照的支付公司如Onlypay，具备智能风控系统。
PayPal has recently frozen many Chinese sellers' accounts with high risks. We recommend licensed payment processors like Onlypay with intelligent risk control systems.
三、引流策略对比 | Part 3: Traffic Acquisition Strategies
目前特货行业主要有两种引流模式：
There are currently two main traffic acquisition models:
1. 广州派Instagram聊单模式 | Guangzhou Style: Instagram Chatting
- 多账号矩阵运营
- Multi-account matrix operation
- 使用脚本技术提高效率
- Using automation scripts to improve efficiency
2. 莆田派独立站模式 | Putian Style: Independent Website
- SEO优化：通过关键词优化提升谷歌排名
- SEO Optimization: Improve Google ranking through keyword optimization
- 社交媒体内容营销
- Social media content marketing
- TikTok短视频引流
- TikTok short video traffic
四、重要提醒 | Part 4: Important Notes
特货产品推广需注意：不能直接展示品牌标识，避免平台封禁风险。
Special product promotion requires attention: Do not directly display brand logos to avoid platform bans.
通过合理的建站选择、安全的支付方案和精准的引流策略，特货独立站完全可以实现稳定运营。
With proper platform selection, secure payment solutions and precise traffic strategies, special product stores can achieve stable operation.