瞄准"他经济"商机：男配产业带在SHEIN平台引领海外男士风潮
随着男性消费力的持续释放，全球市场正在见证"他经济"的崛起。从公路自行车、电竞产品到冲锋衣等"新三宝"的热销，到国产游戏联名款的疯抢，男性消费市场展现出巨大潜力。
With the continuous release of male consumption power, the global market is witnessing the rise of the "he economy". From the hot sales of "new three treasures" like road bikes, esports products and windbreakers, to the frenzy for domestic game collaborations, the male consumer market shows huge potential.
海外调研显示，70%的男性计划在年终购物季进行大采购。跨境电商平台SHEIN敏锐捕捉这一趋势，其男士专区已成为各类风格男装及配饰的热销阵地，不少单品周销量突破千件。
Overseas research shows that 70% of men plan to make big purchases during the year-end shopping season. Cross-border e-commerce platform SHEIN has keenly captured this trend, with its men's section becoming a hot spot for various styles of men's clothing and accessories, with many single products selling over a thousand pieces weekly.
服饰鞋包领跑跨境出口
Apparel and Accessories Lead Cross-border Exports
海关数据显示，2024年前三季度我国跨境电商出口增长15.2%，其中服饰鞋包首饰占比达27.3%，成为最大热销品类。SHEIN平台对年轻时尚消费圈的拓展，为国内产业带卖家提供了抢占海外市场的先机。
Customs data shows that China's cross-border e-commerce exports grew by 15.2% in the first three quarters of 2024, with apparel, shoes, bags and jewelry accounting for 27.3%, becoming the largest hot-selling category. SHEIN's expansion into young fashion consumer circles provides domestic industrial belt sellers with first-mover advantages in overseas markets.
男性消费赛道全面开花
Diversification in Male Consumption Sectors
从渔具、音响到时装配饰，男性购物围绕兴趣展开，兼具社交属性。数据显示，衣服鞋子、电子产品、休闲用品是男性在线购物三大品类。美容产品、珠宝首饰等也成为男性消费新热点。
From fishing gear and audio equipment to fashion accessories, male shopping revolves around interests with social attributes. Data shows that clothing/shoes, electronics and leisure products are the top three categories for male online shopping. Beauty products and jewelry have also become new hotspots in male consumption.
SHEIN平台男士配件品类GMV连续两月环比增长超200%，涵盖服饰配件、首饰、鞋包等多个细分领域，吸引众多产业带卖家入驻。
The GMV of men's accessories on SHEIN platform has grown by over 200% month-on-month for two consecutive months, covering various sub-sectors including apparel accessories, jewelry, shoes and bags, attracting many industrial belt sellers.
产业带卖家成功案例
Success Stories from Industrial Belt Sellers
广州首饰产业带卖家王昊转型男士饰品出海，其夸张风格的金项链在SHEIN平台大受欢迎，月销售额轻松突破百万。依托平台支持，产品已销往150多个国家和地区。
Wang Hao, a seller from Guangzhou's jewelry industrial belt, successfully transformed into men's accessories export. His exaggerated-style gold necklaces are very popular on SHEIN platform, with monthly sales easily exceeding one million yuan. With platform support, products have been sold to over 150 countries and regions.
深圳手表产业带卖家邹海通过SHEIN平台将智能手表销往全球，借助平台培训快速起量。深圳作为全球重要钟表生产基地，产量占全球42%，跨境电商为产业带开辟了新销路。
Zou Hai, a seller from Shenzhen's watch industrial belt, sells smartwatches globally through SHEIN platform, achieving rapid growth with platform training. As a major global watch production base, Shenzhen accounts for 42% of global production, with cross-border e-commerce opening new sales channels for the industrial belt.
跨境电商平台通过一站式出海解决方案，帮助产业带卖家解决物流、拓客、售后等难题，推动生产型企业转型升级，让更多中国制造热销全球。
Cross-border e-commerce platforms provide one-stop export solutions, helping industrial belt sellers solve logistics, customer acquisition and after-sales problems, promoting transformation and upgrading of manufacturing enterprises, and enabling more Chinese products to sell globally.
