十年以上浙江SEM推广公司揭秘：2021年谷歌推广竞价实战策略
2021年中国外贸创历史新高，连续五年保持全球第一的领先地位。这一成就背后，专业的数字营销策略功不可没，特别是对于从事国际贸易的企业而言，谷歌推广竞价成为拓展海外市场的关键渠道。
China's foreign trade hits record high in 2021, maintaining its global leadership position for five consecutive years. Behind this achievement, professional digital marketing strategies have played a crucial role, especially for companies engaged in international trade, where Google Ads bidding has become a key channel for expanding overseas markets.
据商务部综合司司长郭婷婷在1月25日的发布会介绍："2021年我国商务运行稳中向好、好于预期。全年货物进出口达39.1万亿元，同比增长21.4%。"其中，出口增长21.2%，进口增长21.5%。
According to Guo Tingting, Director General of the Comprehensive Department of the Ministry of Commerce at a press conference on January 25: "China's commerce performance in 2021 was stable and improving, better than expected. The total import and export volume of goods reached 39.1 trillion yuan, a year-on-year increase of 21.4%." Exports grew by 21.2% while imports increased by 21.5%.
浙江SEM推广专家建议，企业要把握以下谷歌推广竞价核心策略：
Zhejiang SEM experts recommend that enterprises should focus on the following core Google Ads strategies:
1. 精准关键词定位：使用长尾关键词和否定关键词优化投放
1. Precise keyword targeting: Use long-tail keywords and negative keywords to optimize delivery
2. 智能出价策略：采用目标ROAS或目标CPA等自动化出价方式
2. Smart bidding strategies: Adopt automated bidding methods like target ROAS or target CPA
3. 多维度数据分析：定期分析搜索词报告、转化路径和设备表现
3. Multi-dimensional data analysis: Regularly analyze search term reports, conversion paths and device performance
拥有十年以上经验的浙江SEM公司特别强调，2021年外贸企业通过专业的谷歌推广服务，成功实现了海外市场的精准触达，这与中国外贸整体增长趋势高度吻合。
Zhejiang SEM agencies with over 10 years of experience particularly emphasize that in 2021, foreign trade enterprises successfully achieved precise reach in overseas markets through professional Google Ads services, which aligns perfectly with China's overall foreign trade growth trend.
