可信赖的外贸出口流程图文字详解 - 义乌玩具出口产业现状分析
义乌国际商贸城作为全球最大的小商品批发市场，每天吸引着数万名来自世界各地的买手。这个占地400万平方米的商业综合体拥有6.2万个商位，销售商品种类超过170万种，其中60%销往海外市场。
Yiwu International Trade Market, as the world's largest wholesale market for small commodities, attracts tens of thousands of buyers from around the world every day. This 4-million-square-meter commercial complex has 62,000 stalls selling over 1.7 million types of products, with 60% exported overseas.
玩具产业数据：2013年义乌玩具出口检验6253批次，货值1.11亿美元；2014年第一季度同比增长96.24%和139.07%。
Toy industry data: In 2013, Yiwu exported 6,253 batches of toys worth $111 million; in Q1 2014, it grew by 96.24% and 139.07% year-on-year.
产业分布特点：义乌玩具企业多为外贸型，主要负责销售环节。广东澄海生产了义乌市场约90%的塑料工艺玩具，而义乌本地主要生产毛绒玩具、木制玩具等。
Industry distribution: Most Yiwu toy companies focus on foreign trade sales. About 90% of plastic craft toys in Yiwu market come from Chenghai, Guangdong, while Yiwu mainly produces plush toys, wooden toys, etc.
出口市场挑战：欧盟2013年实施《玩具安全新指令》，将受限化学物质从8种增加到85种。义乌玩具占浙江出口国外质量通报的37起（2014年数据），占比高达23.3%。
Export market challenges: The EU implemented the "New Toy Safety Directive" in 2013, increasing restricted chemicals from 8 to 85. Yiwu toys accounted for 37 of Zhejiang's export quality notifications (2014 data), representing 23.3%.
产业升级措施：2014年5月，义乌启动全国首个市场采购出口玩具质量安全示范区建设，建立以义乌小商品码为核心的溯源机制，推动产业升级。
Industry upgrade measures: In May 2014, Yiwu launched China's first "Market Procurement Export Toy Quality and Safety Demonstration Zone", establishing a traceability system based on Yiwu commodity codes to promote industrial upgrading.
专家观点：义乌玩具行业协会监事长吴功徐表示："近几年，玩具行业受到各种国际贸易壁垒打压，出口难度不断加大。"
Expert opinion: Wu Gongxu, supervisor of Yiwu Toy Industry Association, said: "In recent years, the toy industry has been suppressed by various international trade barriers, making exports increasingly difficult."
