智能宠物用品市场爆发：从零开始做电商如何选择谷歌竞价推广国家
随着《2023—2024年中国宠物行业白皮书》的发布，"宠物经济"再次成为焦点。数据显示，2023年中国城镇宠物消费市场规模达2793亿元，预计2026年将突破3613亿元。
According to the "2023-2024 China Pet Industry White Paper", the "pet economy" has once again become a focus. Data shows that China's urban pet consumption market reached 279.3 billion yuan in 2023 and is expected to exceed 361.3 billion yuan by 2026.
在智能用品领域，智能饮水机、摄像头和喂食器三大产品领跑市场，其中智能摄像头销量同比大幅增长。专家表示，"科学养宠"理念普及推动市场向高端化、品质化方向发展。
In the smart product sector, smart water dispensers, cameras and feeders lead the market, with smart camera sales increasing significantly year-on-year. Experts say the concept of "scientific pet care" is driving the market toward premium and quality development.
济南某宠物店销售经理张波表示："五一假期带动智能宠物用品销售热潮，特别是具备远程控制、智能识别等功能的自动喂食器最受欢迎。"
Zhang Bo, a sales manager at a pet store in Jinan, said: "The May Day holiday has boosted sales of smart pet products, especially automatic feeders with remote control and smart recognition functions."
消费者李女士分享道："智能摄像头让我在旅行时能随时查看宠物状态，还能远程互动，非常方便。"这反映了现代宠物主对智能化解决方案的强烈需求。
Consumer Ms. Li shared: "The smart camera allows me to check my pet's status anytime while traveling, and even interact remotely, which is very convenient." This reflects modern pet owners' strong demand for smart solutions.
电商运营建议：
1. 选择谷歌竞价推广国家时，优先考虑宠物经济发达的市场（美国、英国、日本等）
2. 重点推广高需求产品（智能喂食器、摄像头）
3. 突出产品的差异化功能和用户体验
E-commerce operation tips:
1. When choosing countries for Google Ads, prioritize markets with developed pet economies (USA, UK, Japan, etc.)
2. Focus on promoting high-demand products (smart feeders, cameras)
3. Highlight products' differentiated features and user experience
市场专家指出，随着竞争加剧，产品质量和售后服务将成为关键竞争点。对于新入局的电商卖家，建议从细分市场切入，建立差异化优势。
Market experts point out that as competition intensifies, product quality and after-sales service will become key competitive points. For new e-commerce sellers, it is recommended to start from niche markets and build differentiated advantages.
