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Welcome To 'The Writing Long Game'
Articles and writing tools to help you grow your Substack in 2025.
Nov 25, 2024
•
Tom Kuegler
65
13
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Recent posts
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I Was in an Abusive Relationship with Money (And It Was Killing My Substack)
Hello friends!
Sep 23
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Teri Leigh 💜
and
Tom Kuegler
12
How Making 1 Friend Per Week Can Help You Grow On Substack
“Are you a free subscriber?” I asked.
Sep 16
•
Tom Kuegler
27
17
This Is How To Strike Blogging ‘Gold,’ But It’s Rare
The 2010 film Book of Eli follows a man wandering around in a post-apocalyptic United States dead set on delivering a book to San Francisco.
Sep 9
•
Tom Kuegler
28
16
Read This If You Don't Want To 'Niche Down'
When I got back from my 23-state road trip in 2016, I was forever changed.
Sep 2
•
Tom Kuegler
41
13
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AI Tools
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Why Your Notes Look Perfect But Get Zero Engagement
The One Tool Every Substack Writer Needs
Jun 5
•
Tom Kuegler
21
4
The Headline Tool That Writes Better Titles Than I Do
Get 15 headlines for your article instantly
May 1
•
Tom Kuegler
20
7
Your Complete System For Notes Growth In 2025
The NoteSmith, NoteFinder, and The Notes Strategist
Mar 7
•
Tom Kuegler
4
Discover Dozens Of Viral Notes Hidden In Your Articles
Introducing The NoteFinder
Mar 7
•
Tom Kuegler
5
1
The Fastest Way to Improve Your Substack Notes And Go Viral
Introducing The NoteSmith
Feb 6
•
Tom Kuegler
8
Writing Advice
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This Is How To Strike Blogging ‘Gold,’ But It’s Rare
The 2010 film Book of Eli follows a man wandering around in a post-apocalyptic United States dead set on delivering a book to San Francisco.
Sep 9
•
Tom Kuegler
28
16
How To Get Over The Crippling Fear Of Putting Your Work Out There
I came to a realization the other day.
Jun 24
•
Tom Kuegler
32
11
I'm Publishing My Book On Substack In 2025—Here's 6 Lessons I've Learned
Hello friends!
Jan 14
•
Tom Kuegler
159
84
How To Find 100's Of Personal Stories To Include In Future Blog Posts And Notes
5 bulletproof exercises to unearth more personal stories
Dec 31, 2024
•
Tom Kuegler
39
5
If You Want To Be An Original Writer, Try Reading Less
Here's a spicy take on blogging
Dec 17, 2024
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Tom Kuegler
61
66
Write Better Notes
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What's Working On Substack Notes In August 2025
It’s been 5 months since I did a Substack Notes algorithm update.
Aug 26
•
Tom Kuegler
103
32
How I Write 30 Substack Notes In 30 Minutes
That average 50-100 likes each
Aug 8
•
Tom Kuegler
76
7
I Analyzed 80+ Viral Substack Notes — Here's Exactly What Makes Them Explode
Monthly Intelligence Edition #2 from the Notes Underground (May 2025)
May 27
•
Tom Kuegler
28
I Analyzed 600+ Notes. Here's 25 Lessons That Will Help Your Notes Perform Better
Monthly Intelligence Edition #1 from the Notes Underground (April 2025)
Apr 21
•
Tom Kuegler
15
14
25 Viral Substack Note Templates That Got Me 5,000+ Likes
(+3 free templates inside this edition)
Apr 15
•
Tom Kuegler
60
1
The Mental Game Of Writing
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How Going Viral Became My Drug — And Nearly Ruined My Life
I started blogging in 2015.
May 13
•
Tom Kuegler
52
30
Stop Caring About How Many ‘Views’ You Get — Do This Instead
I have a confession to make..
Feb 11
•
Tom Kuegler
61
16
Seriously? You Will Not Go Viral With Your First Blog Post
A few years ago, someone emailed me asking why their article didn’t get curated on Medium.
Sep 10, 2024
•
Tom Kuegler
115
33
I Got 500,000 Followers Making Videos Online, Then I Retired
In 2017 I discovered Casey Neistat’s vlog.
Aug 27, 2024
•
Tom Kuegler
60
15
1 View Is A Miracle — We Should Start Acting Like It
The other day I saw someone complaining about getting 100 views on their latest blog post.
Jul 2, 2024
•
Tom Kuegler
381
88
How To Grow Your Audience
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How Making 1 Friend Per Week Can Help You Grow On Substack
“Are you a free subscriber?” I asked.
Sep 16
•
Tom Kuegler
27
17
What's Working On Substack Notes In August 2025
It’s been 5 months since I did a Substack Notes algorithm update.
Aug 26
•
Tom Kuegler
103
32
Have Less Than 100 Subscribers? Here's The 4 Best Ways to Grow
The answer's sort of obvious..
Aug 12
•
Tom Kuegler
112
44
I Went Viral 2 Times By Ignoring Every Content Strategy Rule
The advice writing coaches don’t want you to hear
Mar 13
•
Tom Kuegler
101
56
How Teri Leigh Grew Her Substack In 12 Months Without Growth Hacks
Guest post from Teri Leigh
Jan 22
•
Tom Kuegler
and
Teri Leigh 💜
198
129
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How To Monetize Online
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The Biggest Mistake I've Made On Substack The Last 2 Years
I felt like an idiot.
Jul 29
•
Tom Kuegler
36
25
How I Became A Full-Time Blogger After 4 Years Of Work
Paid Edition #1
Mar 28, 2024
•
Tom Kuegler
54
9
The 9 Types Of Blogs That Make Money, And How To Imitate Them
Let’s talk about nine types of blogs that make money.
Dec 19, 2023
•
Tom Kuegler
21
3
How I Made $2,000 From My Blog In 24 Hours
A few years ago, I put on my first webinar.
Apr 7, 2023
•
Tom Kuegler
4
1
Why You Should Offer Digital Products For Free (Sometimes)
I started a $100,000 business after working for free.
Aug 25, 2022
•
Tom Kuegler
4
Writing With AI
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How To Build A $500/Hour Writing Coach With AI In 30 Minutes
Today I’m going to blow your mind.
Aug 19
•
Tom Kuegler
70
14
How I Write 30 Substack Notes In 30 Minutes
That average 50-100 likes each
Aug 8
•
Tom Kuegler
76
7
In A World Drowning In AI Slop, Your Authentic Voice Is Worth Millions
“I’m terrified of AI.”
Jul 17
•
Tom Kuegler
36
21
Why Generic AI Content Will Never Build You An Audience
Yesterday I freaked out.
Jun 26
•
Tom Kuegler
23
4
How To Turn Your Journal Into 100's Of Substack Posts
+19 Prompts To Help You Do It
May 15
•
Tom Kuegler
55
4
