谷歌SEO工具：如何找到最新且完整的Google SEO关键词 - 亿智云SEO推广方案
关键词选择对SEO至关重要
Keyword selection is crucial for SEO
在制定网站搜索引擎优化(SEO)计划时，谷歌SEO工具可以帮助我们更好地定位和选择关键词，这对网站的产出时间和可能性产生直接影响。因此，在初期应尽可能使用谷歌SEO工具来布局具有搜索量且精准的关键词(低竞争关键字)，同时在网站成长期关注行业核心关键词的排名。
When developing a website search engine optimization (SEO) plan, Google SEO tools can help us better position and select keywords, which directly affects the output time and possibility of the website. Therefore, in the early stage, we should try to use Google SEO tools to lay out keywords with search volume and precision (low competition keywords), while paying attention to the ranking of industry core keywords during the growth period of the website.
什么是长尾关键词？
What are long-tail keywords?
长尾关键字是特定的、有针对性的搜索短语，其搜索量较低。与专注于广泛主题的高容量通用关键字不同，长尾关键字指的是该主题的不同子集。长尾关键字通常由三个或更多单词组成。
Long-tail keywords are specific, targeted search phrases with relatively low search volume. Unlike high-volume generic keywords that focus on broad topics, long-tail keywords refer to different subsets of that topic. Long-tail keywords usually consist of three or more words.
长尾关键词的优势
Advantages of long-tail keywords
通常，长尾关键字的搜索量低于宽泛关键词，但它们的竞争程度较弱，这使得它们更容易排名。由于长尾关键字可以定位到更具体的流量，因此它们通常具有比宽泛关键字更高的转化率。
Generally, long-tail keywords have lower search volume than broad keywords, but they are less competitive, making them easier to rank. Since long-tail keywords can target more specific traffic, they usually have higher conversion rates than broad keywords.
长尾关键词示例
Examples of long-tail keywords
最适合女性的跑鞋 最佳长跑鞋 2018 最适合平脚的跑鞋 跑道上的跑鞋 跑鞋用于坏膝盖
Best running shoes for women Best long-distance running shoes 2018 Best running shoes for flat feet Running shoes for track Running shoes for bad knees
为什么中小品牌应该关注长尾关键词？
Why should small and medium brands focus on long-tail keywords?
中小型品牌可能难以在通用搜索术语"跑鞋"上脱颖而出或获得排名，因为这会与搜索量更大、搜索引擎优化和搜索引擎营销预算更大的大公司竞争。但是，中小型品牌仍然可以通过谷歌SEO工具定位更具体的长尾关键词显示在搜索结果的第一页上，并与领先品牌竞争。
Small and medium-sized brands may find it difficult to stand out or rank for generic search terms like "running shoes," as this would compete with larger companies that have greater search volume, SEO, and SEM budgets. However, small and medium-sized brands can still appear on the first page of search results by using Google SEO tools to target more specific long-tail keywords and compete with leading brands.
9种寻找长尾关键词的方法
9 methods to find long-tail keywords
- 使用 Google 自动填充功能 | Use Google Autocomplete
- 查看 Google 的相关搜索 | Check Google's related searches
- 使用 Ubersuggest | Use Ubersuggest
- 使用 LSI 图表关键字生成器 | Use LSI Graph Keyword Generator
- 使用 Alexa 的关键字难度工具 | Use Alexa's Keyword Difficulty Tool
- 使用 Alexa 的竞争对手关键字矩阵 | Use Alexa's Competitor Keyword Matrix
- 寻找关于回答公众的问题 | Find questions on Answer the Public
- 在 Quora 上查找用户生成的问题 | Find user-generated questions on Quora
- 了解人们在论坛上谈论的内容 | Understand what people are talking about in forums
9个优化长尾关键词的SEO最佳实践
9 SEO best practices for optimizing long-tail keywords
- 在帖子标题和元标题中使用长尾关键字 | Use long-tail keywords in post titles and meta titles
- 在页面的 SEO 元描述中使用长尾关键字 | Use long-tail keywords in the page's SEO meta description
- 在内容的第一段中使用长尾关键字 | Use long-tail keywords in the first paragraph of content
- 在帖子中自然地使用长尾关键字来创建约 2％的关键字密度 | Naturally use long-tail keywords in posts to create about 2% keyword density
- 在至少一个子标题中使用长尾关键字 | Use long-tail keywords in at least one subheading
- 在内容结尾附近使用长尾关键字 | Use long-tail keywords near the end of content
- 在页面上的一个图像上使用长尾关键字作为图像 alt 标记 | Use long-tail keywords as image alt tags on one image on the page
- 在与长尾关键字相关的内容中使用三到四个 LSI 关键字 | Use three to four LSI keywords in content related to long-tail keywords
- 在您网站的其他网页上创建指向新内容的内部链接 | Create internal links to new content on other pages of your website
结论
Conclusion
通过遵循这些关键字优化策略并使用专业的谷歌SEO工具，您的内容将得到良好的组织和搜索引擎的可抓取，这将提高您的网站排名的能力。为了确保您已经遵循了页面搜索引擎优化的所有最佳实践，请通过 Alexa 的页面搜索引擎优化检查器运行您的页面，以获得您可能错过的优化机会的报告。
By following these keyword optimization strategies and using professional Google SEO tools, your content will be well-organized and crawlable by search engines, which will improve your website's ranking ability. To ensure you've followed all the best practices for on-page SEO, run your pages through Alexa's On-Page SEO Checker to get a report on optimization opportunities you may have missed.
