如何避免Shopee订单未完成率超标？这些关键细节不容忽视
如何避免Shopee订单未完成率超标？这些关键细节不容忽视
How to Avoid Exceeding Shopee's Order Non-Completion Rate? These Key Details Matter
Shopee平台订单未完成率政策解析
Understanding Shopee's Order Non-Completion Rate Policy
Shopee平台的订单未完成率机制旨在提升买卖双方的信任度。自2020年1月6日起，平台规定：当订单未完成率≥10%且取消+退货退款订单数≥15笔时，将被视为严重违反计分规则。
Shopee's order non-completion rate mechanism aims to enhance trust between buyers and sellers. Since January 6, 2020, the platform stipulates that when the order non-completion rate ≥10% and the number of canceled + returned/refunded orders ≥15, it will be considered a serious violation of the scoring rules.
订单未完成率计算方式
Calculation Method of Order Non-Completion Rate
订单未完成率是基于卖家过去7天内的订单数据计算的，公式为：
The order non-completion rate is calculated based on the seller's order data from the past 7 days, using the formula:
（未完成订单数 ÷ 总订单数）×100%
(Number of incomplete orders ÷ Total number of orders) ×100%
平台要求7天内无论订单量多少，未完成率必须低于10%，否则将根据卖家计分系统进行扣分处罚。
The platform requires that the non-completion rate must be below 10% within 7 days regardless of order volume, otherwise penalty points will be deducted according to the seller scoring system.
降低未完成率的实用技巧
Practical Tips to Reduce Non-Completion Rate
- 商品选择与描述：提供详细准确的产品信息，避免买家因误解而取消订单
- Product Selection & Description: Provide detailed and accurate product information to avoid order cancellations due to misunderstandings
- 物流保障：确保面单准确，提高配送成功率
- Logistics Assurance: Ensure accurate shipping labels to improve delivery success rate
- 质量把控：严格检查商品质量，减少瑕疵品发货
- Quality Control: Strictly check product quality to reduce defective shipments
- 售后分析：定期分析取消/退货原因，针对性改进
- After-Sales Analysis: Regularly analyze cancellation/return reasons for targeted improvements
良好表现的奖励机制
Reward Mechanism for Good Performance
当店铺能长期保持未完成率低于标准时，平台会给予更多展现量奖励，从而带来更多销售机会。
When stores can maintain a non-completion rate below the standard for a long time, the platform will reward them with more exposure, leading to more sales opportunities.
来源：跨境电商大人物（本文观点不代表雨果网立场）
Source: Cross-border E-commerce Influencer (The views expressed in this article do not represent the position of Cifnews)
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