2022外贸快车谷歌独立站运营PK大赛：企业出海新机遇
7月22日，由杭州思亿欧网络科技股份有限公司主办、外贸快车西安服务中心承办的"2022谷歌独立站运营PK大赛"决赛在西安圆满落幕。本次大赛吸引了200多家企业参与，6家优秀企业现场展示了谷歌独立站运营成果。
July 22nd, the final of "2022 Google Independent Site Operation PK Competition" hosted by Hangzhou Seoif Network Technology Co., Ltd. and undertaken by Foreign Trade Express Xi'an Service Center was successfully concluded in Xi'an. The competition attracted more than 200 enterprises, with 6 outstanding enterprises demonstrating their Google independent site operation achievements.
为什么选择谷歌独立站？
Why Choose Google Independent Site?
在全球疫情背景下，线下展会受阻，跨境电商平台规则复杂，谷歌独立站成为外贸企业突围的新选择。其优势包括：
Under the global pandemic, offline exhibitions are blocked and cross-border e-commerce platform rules are complex. Google independent sites have become a new choice for foreign trade enterprises to break through. Its advantages include:
- 高询盘质量 High inquiry quality
- 快速成交 Fast transaction
- 利润空间大 Large profit margin
- 品牌自主性 Brand autonomy
参赛企业成果展示
Achievements of Participating Enterprises
陕西昂盛生物医药科技：2018年合作至今，关键词首页数量563个，月流量36000，2021年成交额1500万，单笔最大订单330万。
Shaanxi Angsheng Bio-Pharmaceutical Technology: Cooperated since 2018, with 563 keywords on homepage, monthly traffic of 36,000, transaction volume of 15 million in 2021, and maximum single order of 3.3 million.
西安百硕商贸：2019年合作至今，关键词数量1391个，2022上半年销售额1800万，单笔最大订单210万。
Xi'an Baishuo Trading: Cooperated since 2019, with 1,391 keywords, sales of 18 million in the first half of 2022, and maximum single order of 2.1 million.
大赛获奖名单
Competition Winners
运营冠军奖：陕西昂盛生物医药科技
Operation Champion Award: Shaanxi Angsheng Bio-Pharmaceutical Technology
运营巨匠奖：西安精英光电技术、西安海斯夫生物科技
Operation Master Award: Xi'an Elite Optoelectronics Technology, Xi'an Hisure Biotechnology
专家观点
Expert Opinions
陕西省植物提取物产业协会秘书长薛西峰指出："独立站运营关键在于内容运营，运营人员能力对企业获客至关重要。"
Xue Xifeng, Secretary-General of Shaanxi Plant Extracts Industry Association, pointed out: "The key to independent site operation lies in content operation, and the ability of operators is crucial for enterprises to acquire customers."
外贸快车全国渠道总监鸦明忠强调："平台运营人才是企业发展的核心，合理运用人才才能带来更大竞争优势。"
Ya Mingzhong, National Channel Director of Foreign Trade Express, emphasized: "Platform operation talents are the core of enterprise development, and reasonable use of talents can bring greater competitive advantages."
本次大赛展示了谷歌独立站推广的巨大潜力，为外贸企业提供了品牌出海的新思路。外贸快车将持续助力中国企业全球化发展。
The competition demonstrated the great potential of Google independent site promotion and provided new ideas for foreign trade enterprises to go global. Foreign Trade Express will continue to help Chinese enterprises develop globally.
