英德红茶何以别样"红"？探秘中国红茶之乡的崛起之路
英德红茶何以别样"红"？探秘中国红茶之乡的崛起之路
Why is Yingde Black Tea So Special? Exploring the Rise of China's Black Tea Capital
位于英德市英九庄园内的红茶种植场，郁郁葱葱的茶园在阳光下闪耀着独特的光泽。作为"中国红茶之乡"，英德市英红镇拥有享有"英女王的下午茶"盛誉的"英红九号"。
The black tea plantation in Yingjiu Manor, Yingde City presents a lush landscape under the sunlight. As the "Capital of Chinese Black Tea", Yinghong Town in Yingde is home to the renowned "Yinghong No.9", honored as "the Queen's afternoon tea".
从外贸出口到内销转型的产业之路
From Export-Oriented to Domestic Market Transformation
英德红茶产业走过了为国家出口创汇的辉煌时期，挺住了20世纪90年代的滞销期。1986年底，原农业部等五部委批准英德建立大叶红碎茶出口商品生产基地，每年出口红茶4万-5万担，累计为国家创汇达5000万美元。
The Yingde black tea industry has experienced glorious periods of foreign exchange earnings for the nation and survived the sales stagnation in the 1990s. In late 1986, five ministries including the former Ministry of Agriculture approved Yingde to establish a large-leaf broken black tea export base, exporting 40,000-50,000 dan annually, accumulating $50 million in foreign exchange earnings.
数字化与标准化：现代茶产业的转型
Digitalization and Standardization: Modern Tea Industry Transformation
英九庄园整合上中下游打造英德红茶产业化联合体，建立英红九号"以数字化为特色的标准化体系"。如今的英红九号红条茶智能化生产线上，每天可加工茶青1.5万斤，确保"英德味道"的稳定持续表达。
Yingjiu Manor has integrated upstream and downstream to create an industrialized alliance for Yingde black tea, establishing a "digital-based standardization system for Yinghong No.9". The current intelligent production line can process 15,000 jin of fresh tea leaves daily, ensuring consistent "Yingde flavor".
场景营销：打造农文旅融合新体验
Scenario Marketing: Creating Agri-Tourism Integrated Experiences
英九庄园聚焦大湾区市场，着力打造吸引"城里人"的消费场景，包括游览茶园、体验采茶炒茶、参观自动化生产线等，将场景与微度假需求、"一站式遛娃"需求等结合。
Focusing on the Greater Bay Area market, Yingjiu Manor creates attractive urban consumer experiences including tea garden tours, tea picking and frying experiences, automated production line visits, combining scenarios with micro-vacation needs and "one-stop family outings".
产业现状与未来展望
Current Status and Future Prospects
目前，英德全市茶园面积17.7万亩，2023年预计全年干茶产量达1.65万吨，综合产值将达到75亿元。如何乘着东风，将特色产业优势最大化，让中国红茶香飘世界，英德红茶未完待续。
Currently, Yingde has 177,000 mu of tea plantations, with estimated annual dry tea production reaching 16,500 tons in 2023 and comprehensive output value reaching 7.5 billion yuan. How to maximize the advantages of specialty industries and spread Chinese black tea worldwide remains an ongoing story for Yingde black tea.
