谷歌搜索留痕：外贸企业应对国际制裁的B2B推广策略
随着国际形势变化，外贸企业面临前所未有的挑战。德国最大安全套生产商CPR GmBH近日申请破产，成为欧洲对俄制裁的首批"受害者"之一。这一事件为全球外贸企业敲响了警钟。
With the changing international situation, foreign trade enterprises are facing unprecedented challenges. Germany's largest condom manufacturer CPR GmBH recently filed for bankruptcy, becoming one of the first "victims" of European sanctions against Russia. This incident serves as a wake-up call for global foreign trade enterprises.
德国企业破产潮来袭
Wave of German Corporate Bankruptcies Coming
德国商业银行CEO曼弗雷德·克努夫警告称："我们不能自欺欺人"，由于对俄罗斯的制裁，德国将遭遇一波企业破产浪潮的冲击。
Commerzbank CEO Manfred Knof warned: "We can't deceive ourselves", as sanctions against Russia will lead to a wave of corporate bankruptcies in Germany.
CPR GmBH公司代理总经理卡瑞娜·施瓦茨表示，破产是因对俄制裁所致，其近25%的营业额来自俄罗斯市场。该公司是俄罗斯最畅销安全套品牌"VIZIT"的生产商。
CPR GmBH's acting general manager Karina Schwarz stated that the bankruptcy was caused by sanctions against Russia, with nearly 25% of its revenue coming from the Russian market. The company is the manufacturer of "VIZIT", one of Russia's best-selling condom brands.
欧洲银行业损失惨重
European Banks Suffer Heavy Losses
2022年第一季度，欧元区银行已因俄乌冲突损失了约91亿欧元。德国商业银行坏账准备增长了两倍多，从1.49亿欧元增至4.64亿欧元。
In the first quarter of 2022, Eurozone banks have lost about 9.1 billion euros due to the Russia-Ukraine conflict. Commerzbank's bad debt provisions more than tripled, from 149 million euros to 464 million euros.
14家欧洲银行的坏账准备总计已达新冠肺炎疫情危机以来的最高水平。多家银行已下调2022年利润预期。
The total bad debt provisions of 14 European banks have reached the highest level since the COVID-19 crisis. Many banks have lowered their profit forecasts for 2022.
外贸企业应对策略 | 谷歌搜索留痕助力B2B推广
Strategies for Foreign Trade Enterprises | Google Search Footprint Boosts B2B Promotion
1. 市场多元化：避免过度依赖单一市场，分散风险。通过谷歌搜索留痕技术，企业可以更精准地开拓新市场。
1. Market diversification: Avoid over-reliance on a single market and spread risks. Through Google search footprint technology, companies can more accurately explore new markets.
2. 完善售后体系：建立完备的售后服务体系，提高客户忠诚度，降低客户流失风险。利用谷歌搜索留痕分析客户需求变化。
2. Improve after-sales system: Establish a complete after-sales service system to improve customer loyalty and reduce customer churn risk. Use Google search footprint to analyze changes in customer needs.
3. 供应链优化：建立弹性供应链，寻找替代供应商，降低供应链中断风险。谷歌搜索留痕技术可帮助企业快速找到优质供应商。
3. Supply chain optimization: Build resilient supply chains, find alternative suppliers, and reduce supply chain disruption risks. Google search footprint technology can help companies quickly find quality suppliers.
4. 金融风险防范：与银行保持密切沟通，提前做好资金规划，应对可能的支付障碍。通过谷歌搜索留痕监控国际金融动态。
4. Financial risk prevention: Maintain close communication with banks, plan funds in advance, and deal with possible payment obstacles. Monitor international financial trends through Google search footprint.
谷歌搜索留痕技术为外贸企业提供了全新的市场洞察工具，帮助企业更好地应对国际制裁风险，实现业务可持续发展。
Google search footprint technology provides foreign trade enterprises with new market insight tools, helping them better cope with international sanctions risks and achieve sustainable business development.
