性价比最高的推广和SEO策略：揭秘大企业为何选择谷歌推广
外贸人必备：探寻客户订单的秘密技巧！
Must-Have for Foreign Trade Professionals: Secret Techniques to Secure Customer Orders!
1. 试探性询问技巧
1. Probing Questions Technique
许多外贸人员可能不擅长自然而然地让客户下单，因此建议采用试探性询问的方法来引导客户下单。如果在引导过程中，客户明确表示了数量和要求，外贸人员可以制作PI并主动发送给客户。
Many foreign trade professionals may not be skilled at naturally getting customers to place orders, so it's recommended to use probing questions to guide customers. If during the guidance process the customer clearly states quantity and requirements, the salesperson can prepare a PI and proactively send it to the customer.
专业建议： PI中的Price Valid Date不要设置过长，有效期短一些，以便后期跟进。这样可以了解客户的情况，判断客户是否准备好下单，或是否存在未解决的问题。
Professional Tip: Don't set the Price Valid Date in PI too long - keep the validity period shorter for better follow-up. This helps understand the customer's situation and determine if they're ready to order or if unresolved issues remain.
2. 及时告知客户进度
2. Timely Progress Updates
及时告知客户已购买原料，等待客户定金，定金到账后即可生产。这种方法较为委婉，目的是让客户了解对其信任，同时促使其下单。
Inform customers promptly that raw materials have been purchased and production can begin once their deposit is received. This indirect approach shows trust in the customer while encouraging them to place the order.
3. 创造紧迫感
3. Creating Urgency
告知客户随着旺季临近，价格将上涨，交期也会延长。甚至可以营造原材料涨价的假象，因为很多国外客户对国内市场行情了解不多。
Inform customers that prices will increase and lead times will extend as peak season approaches. You can even suggest potential raw material price increases, as many foreign clients aren't familiar with domestic market trends.
4. 展示核心竞争力
4. Highlighting Competitive Advantages
如果客户认为价格较高，应利用价格以外的优势提升产品价值，并向客户展示其优势和带来的价值，以及售后服务等。
If customers think the price is high, emphasize non-price competitive advantages like product value, unique benefits, and after-sales service.
5. 直接沟通策略
5. Direct Communication Strategy
如果采用以上方法后客户仍未下单，最好直接告知客户。如果不及时沟通，订单可能会被竞争对手抢走。
If the customer still hasn't placed an order after trying the above methods, it's best to communicate directly. Without timely communication, competitors may take the order.
为什么大企业选择谷歌推广？
Why Big Companies Choose Google Ads?
谷歌推广提供精准的受众定位、全球覆盖和可衡量的ROI，特别适合外贸企业开发国际市场。结合SEO策略可以形成长效的线上营销组合。
Google Ads offers precise audience targeting, global reach and measurable ROI, making it ideal for international market development. Combined with SEO strategies, it creates a powerful long-term online marketing mix.
