义乌新手外贸卖家国际快递指南：从拿货到Google Ads推广全流程

义乌新手外贸卖家国际快递指南：从拿货到Google Ads推广全流程

Yiwu Beginner's Guide to International Shipping: From Sourcing to Google Ads Promotion

一、国际快递渠道选择（按目的地）

1. 美洲市场：推荐使用DHL国际快递，时效快且清关能力强

1. Americas: Recommend using DHL Express for fast delivery and strong customs clearance capabilities

2. 欧洲市场：优先选择TNT(现已被DHL收购)或DHL欧洲专线

2. Europe: Prefer TNT(now acquired by DHL) or DHL Europe Special Line

3. 亚洲市场：性价比最高的是EMS国际件

3. Asia: EMS International offers the best cost-performance ratio

二、报关流程简化说明

II. Simplified Customs Declaration Process

快递公司通常提供一站式报关服务，您只需准备：

Couriers usually provide one-stop customs clearance service, you only need to prepare:

• 填写代理报关委托书

• Fill out the Customs Declaration Power of Attorney

• 提供准确的HS编码(商品税号)

• Provide accurate HS Code(Commodity Tax Number)

• 商品名称、数量、价值等基本信息

• Basic information like product name, quantity, value etc.

三、Google Ads推广策略

III. Google Ads Promotion Strategy

SEO优化建议：

SEO Optimization Tips:

1. 关键词定位：使用"Yiwu wholesale"+产品名+"free shipping"等长尾词

1. Keyword Targeting: Use long-tail keywords like "Yiwu wholesale"+product name+"free shipping"

2. 着陆页优化：突出显示国际物流方案和批发优惠

2. Landing Page Optimization: Highlight international shipping solutions and wholesale discounts

3. 广告文案：强调"义乌源头厂家""一站式物流解决方案"等卖点

3. Ad Copy: Emphasize selling points like "Yiwu factory direct" and "one-stop logistics solution"

四、包装与禁运品注意事项

IV. Packaging & Prohibited Items Notice

• 易碎品需双重包装并粘贴"FRAGILE"标识

• Fragile items require double packaging with "FRAGILE" labels

• 避免邮寄各国海关禁止入境的商品（如液体、粉末等）

• Avoid shipping items prohibited by customs (e.g. liquids, powders)

• 价值超过$800的包裹可能需要正式报关

• Packages valued over $800 may require formal customs declaration