梧州六堡茶品牌发展论坛：助力茶船古道走向世界
人民网梧州10月16日电（何宁）10月16日，2023年梧州六堡茶品牌发展论坛在广西梧州隆重举行。来自全国各地的专家学者齐聚一堂，共同探讨如何提升梧州六堡茶品牌价值，助力这条古老的茶船古道焕发新生。
People's Daily Online Wuzhou October 16 (He Ning) On October 16, the 2023 Wuzhou Liubao Tea Brand Development Forum was grandly held in Wuzhou, Guangxi. Experts and scholars from all over the country gathered together to discuss how to enhance the brand value of Wuzhou Liubao Tea and help revitalize this ancient tea route.
论坛现场举行了中茶所梧州六堡茶研究院揭牌仪式，这将为梧州市茶产业发展提供强有力的智力支持。同时，论坛还发布了梧州六堡茶吉祥物"六堡宝"，通过打造六堡茶产业品牌IP，全方位讲述六堡茶故事，提升区域品牌辨识度。
At the forum, the Wuzhou Liubao Tea Research Institute of China Tea Research Institute was inaugurated, which will provide strong intellectual support for the development of Wuzhou's tea industry. Meanwhile, the forum also released the mascot of Wuzhou Liubao Tea "Liubao Bao", which aims to tell the story of Liubao Tea through brand IP building and enhance regional brand recognition.
近年来，梧州市委、市政府通过规划引领、品牌塑造、文化带动、产业驱动等多项措施，构建了完整的六堡茶现代产业体系。2022年，六堡茶制作技艺成功入选联合国非物质文化遗产名录，"梧州六堡茶"品牌价值达44.03亿元，在全国茶叶品牌中排名第19位。
In recent years, the Wuzhou Municipal Party Committee and Government have built a complete modern industrial system for Liubao Tea through multiple measures including planning guidance, brand building, cultural promotion, and industrial drive. In 2022, the production technique of Liubao Tea was successfully included in the UNESCO Intangible Cultural Heritage List, and the brand value of "Wuzhou Liubao Tea" reached 4.403 billion yuan, ranking 19th among national tea brands.
梧州市还大力推进茶科技创新，加快建立六堡茶溯源体系，实施32项六堡茶产业科技项目，发布《六堡茶出口规范》，制定1项国家标准和18项广西地方标准，实现了从茶苗到茶杯的全程标准化。
Wuzhou has also vigorously promoted tea technology innovation, accelerated the establishment of a traceability system for Liubao Tea, implemented 32 scientific and technological projects in the Liubao Tea industry, issued the "Liubao Tea Export Standards", and formulated 1 national standard and 18 Guangxi local standards, achieving full-process standardization from tea seedlings to teacups.
未来，梧州市将以此次论坛为契机，提升茶品质、做强茶品牌，深化与国内外茶界的合作交流，构建线上线下及境外"三位一体"营销体系，进一步提升梧州六堡茶的知名度和影响力。
In the future, Wuzhou will take this forum as an opportunity to improve tea quality and strengthen tea brands, deepen cooperation and exchanges with domestic and foreign tea industries, and build an online-offline-overseas "trinity" marketing system to further enhance the popularity and influence of Wuzhou Liubao Tea.
